(PRESS RELEASE) NEW YORK — Jewelry manufacturer SHEFI has been accepted as the newest vendor member of the Leading Jewelers Guild (LJG) — one of the jewelry industry’s most respected cooperatives of independent retailers.
The approval, granted during the week of Oct. 13, 2025, marks an important milestone in SHEFI’s ongoing efforts to expand partnerships within the independent jewelry sector.
“We are honored to join the Leading Jewelers Guild and to be recognized among such a distinguished group of retail partners,” said Sanjay Hirawat, vice president of SHEFI. “LJG represents the very best of independent retail, and we look forward to supporting members with our newest collections, retail concepts, and marketing solutions designed to help them grow and thrive.”
Through the partnership, SHEFI will introduce its latest branded collections — including the Oceanity Collection and a new Shop-in-Shop concept — both created to elevate the in-store experience and enhance consumer engagement through storytelling, display innovation, and digital marketing integration.
Founded in 1975, the Leading Jewelers Guild is a member-owned cooperative that unites independent jewelers to share resources in purchasing, marketing, and operational initiatives. Membership is by invitation only and represents some of the most reputable and forward-thinking jewelers in North America.
“Joining the Guild is both a privilege and a responsibility,” Hirawat added. “We look forward to building meaningful partnerships with LJG members, supporting their business goals, and helping them continue to thrive in today’s evolving marketplace.”
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When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy.
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