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Shelly Purdy’s New Line of Canada-Inspired Men’s Wedding Bands Plays By the Golden Rules

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Designer Shelly Purdy has released a Canada-themed collection for Maple Leaf Diamonds.

(PRESS RELEASE) TORONTO, Canada —  It’s bridal season and there’s an abundance of engagement ring and wedding band styles to suit the taste of brides everywhere. But what about the grooms-to-be? Men’s wedding bands seem almost an afterthought amid the excitement of preparations for the big day, which is why the Seasons Collection by Shelly Purdy for Maple Leaf Diamonds™ is putting the spotlight on gents with its line of Canadiana-inspired rings.

From depictions of the sturdy maple tree to a soothing rippling stream, this new line of men’s wedding bands celebrates experiences and textures inspired by life in Canada, even our national obsession, hockey. Crafted from 14-karat Canadian Certified Gold, each ring features a Canadian Maple Leaf Diamond either on the top of the band or inside it, reinforcing the Canadian theme and literally incorporating a part of Canada into each piece. The collection is also timely as it coincides with Canada’s 150th anniversary of Confederation.

“When I decided to create a unique, nature-inspired collection for Maple Leaf Diamonds, I wanted to capture not only the natural beauty of the seasons in Canadian diamonds and rose, yellow, and white gold, but also the essence of what we experience every day in Canada,” says Toronto designer Shelly Purdy. “Designing a ring for a man is a unique process; I wanted to offer a selection of wedding bands that men can relate to on a personal level. Inspiration for the collection comes from morning hockey practices, fishing trips with the boys, trekking in the woods with family, and weekends at the cottage. Each ring captures a glimpse of Canada that will always stay with the groom. And they are bride-approved, which is important.” 

The collection follows Shelly’s five rules for designing men’s rings:

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  1. Personal stories—The wedding bands highlight the best of Canada’s natural landscape, culture, or shared experiences, appealing to grooms on a personal level.
  2. Comfort—Each band in the collection is rounded on the inside, maximizing their comfort when worn (and giving a groom no excuse not to wear one).
  3. Textured surface—Most men prefer the casual look of matte finishes and naturally rugged textures over a traditional shiny band.
  4. Durability—Men want to work hard and play hard in a band designed to stand up to everyday wear and tear.
  5. Timeless—The personal stories each band represents gives them an enduring quality, making them classic pieces for a lifetime. 

Each season in the men’s collection features two bands. Spring’s Birch Bark Wedding Band pays homage to the familiar sight of this captivating tree found in Canada’s parks and wilderness, while the Rippling Stream Band calls to mind afternoons spent fishing. Summer’s Beaver Tail celebrates Canada’s national symbol, while the Driftwood Band conjures memories of a fallen branch tumbled smooth by the eroding force of water. Autumn’s Barn Board Wedding Band evokes the idea of withstanding the elements, while the Maple Bark Wedding Band is strong and true, a fitting symbol for the bond it represents. Winter’s Quilted Down ring is a reminder of countless days spent in the chilly outdoors enjoying a favourite wintertime activity, while the Hockey Tape Wedding Band speaks to the heart of Canadians, igniting their dreams of greatness in sports. The rings are also available in 18-karat Canadian Certified Gold, 18-karat Pure White™, and platinum.

The Seasons Collection can be seen online at www.shellypurdy.com and is available at select Maple Leaf Diamonds™ retailers across North America and the United Kingdom.

Men's wedding bands from Shelly Purdy

Designs from Shelly Purdy’s Season’s Collection of men’s wedding bands.

ABOUT SHELLY PURDY

Shelly Purdy is a Toronto-based jeweller and an advocate of Canadian diamonds. Her work is uniquely Canadian and internationally recognized. Most notably, she won the De Beers Diamonds Today Award and was a featured designer in Rio Tinto’s ‘Diamonds with a Story’ campaign, highlighting Canada’s Diavik Diamond Mine. The exclusive designer for Maple Leaf Diamonds’ Seasons Collection, Shelly celebrates in her designs all that is Canadian: the delicate buds of Spring, sparkling Summer lakes, earthy Autumn forest trails, and the beauty of Winter’s gently falling snow. Shelly designs and manufactures from her boutique jewellery studio in downtown Toronto. 

ABOUT MAPLE LEAF DIAMONDS

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Maple Leaf Diamonds™ was launched in 2001 to meet increasing consumer demand for Canadian diamonds. The diamonds are sourced from both the Ekati and Diavik Diamond Mines, located in the  Northwest Territories. Each diamond is laser-engraved with a tracking number and the Maple Leaf insignia. This allows each stone to be traced from the mine through all the stages of the manufacturing process, ensuring the diamond is certified to be of Canadian origin. Every Maple Leaf Diamond™ also comes with an individual Certificate of Origin bearing its unique tracking number. Maple Leaf Diamonds™ jewelry is available at select jewelers in Canada, the United States, and the United Kingdom.

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Press Releases

R&B Legends The O’jays to Headline 2019 24 Karat Club Banquet

They are led by Levert and Williams, the original lead singers.

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(PRESS RELEASE) NEW YORK — The Twenty-Four Karat Club of the City of New York announces that R&B and pop music legends The O’Jays will perform at the 117th Grand Banquet, Saturday, January 12, 2019 at the New York Hilton Midtown. The evening’s entertainment is being sponsored by Bulova Timepieces, a Citizen Watch America brand.

The O’Jays got their start in 1963 when Walter Williams and Eddie Levert formed a band with William Powell, Bobby Massey, and Bill Isles. Over the years, several band members have changed, but Levert and Williams, the original lead singers, continue to front the group, renowned for such chart-topping hits as “Backstabbers,” “Love Train,” “I Love Music,” and “Use Ta Be My Girl.” The O’Jays were the first black vocal group to perform in arenas throughout America during the 1970s and 1980s.

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The O’Jays are a particularly appropriate choice for the Twenty-Four Karat Club, which deeply values friendship and tradition. Levert and Williams have been friends and partners for over 65 years, since childhood. “We still appreciate our friendship, dedication to each other and the group, and our love for good music,” says Williams.

“The evening promises to be spectacular,” says Club Banquet chair Myriam Gumuchian. “In response to members’ feedback, we’re hosting both the pre- and post-party in the Grand Ballroom Foyer, which is right outside the ballroom at the Hilton.” There also will be a lounge area nearby for guests to mingle as well.

Following the dinner and the O’Jays performance, the Club will host its annual after-party Bash, featuring high-energy dance music, open bar and, back by popular demand, the chocolate fountain. For those who prefer a slightly quieter environment after the dinner, a new “Sip ‘n Chill” bar and lounge will be set up in the West Promenade.

The Twenty-Four Karat Club Banquet is the industry’s premier and most prestigious black-tie event, with more than 1,000 guests in attendance each year. In 2015, the Club broke with its longstanding tradition of keeping the entertainment a secret until the evening of the Banquet. Club chairman Jeffrey Fischer says the decision to announce the entertainment in advance has been well received by both members and the industry at large.

The decision to announce the entertainment in advance went hand in hand with the biggest change for the Club in more than a century: moving its banquet from the storied Waldorf-Astoria—closed for a three-year renovation—to the Hilton last year. Members were understandably nervous about the change, but the move proved to be a huge success. Members and guests alike praised the Hilton’s layout, allowing for easier movement between the various rooms and suites where different cocktail receptions and after-dinner events take place.

Cocktails begin at 5:30; doors to the Banquet open at 7:00 p.m.

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New E-Commerce Pure Player Sparkle Cut Diamonds Launches, Promising the Most Sparkle at the Best Price

It pioneers new technology coupled with a direct-to-consumer e-commerce pure play.

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(PRESS RELEASE) SAN FRANCISCO — Meet Sparkle Cut Diamonds, a new diamond brand poised to disrupt the traditional diamond industry by offering consumers what they want above all else — a diamond with optimum sparkle. Pioneering new technology coupled with a direct-to-consumer e-commerce pure play, marks the launch of this new voice in the engagement ring and diamond jewelry category.

Launching in November 2018, Sparkle Cut Diamonds is the first brand of its kind in the diamond industry rooted in technology, value, transparency and a consumer-centric business model. The e-commerce platform will offer a highly customizable, service-oriented, buying experience for engagement rings and diamond jewelry, featuring an exclusive diamond cut called The Sparkle Cut. The brand promise: a superior diamond at an accessible price.

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Sparkle Cut Diamonds brings to market a proprietary precision technology typically used in the semiconductor and biotech industries. The exclusive diamond cutting technology yields diamonds with 50%-100% more sparkle when compared to those without it. Sparkle Cut Diamonds optimizes the inner light released within a diamond while ensuring zero impact on the structural integrity of the stone. This is accomplished by utilizing technology at the atomic level to re-direct beams of light, keeping it from escaping through the bottom of the diamond and redirecting it back up through the table, or top, where the light – or sparkle – meets the eye. These incredibly small, but impactful, nano-cuts are 1/50th the size of a human hair and are not visible even under high magnification. The properties of the diamond are not modified through the process, only the light performance is greatly enhanced – a brilliant outcome.

Leveraging multiple years of technical research + development and extensive consumer research, Sparkle Cut Diamonds is challenging the traditional standard in diamond value assessment [the four C’s] and introducing a new value assessment — the three S’s — rooted in attributes most important to consumers: Sparkle, Size and Shape. Traditionally, consumers have been conditioned that they should pay more for diamond attributes not detectable to the naked eye such as color and clarity; Sparkle Cut Diamonds prioritizes the attributes consumers care most about – sparkle and size – enabling them to offer much greater sparkle and more size for the price.

“The launch of Sparkle Cut Diamonds represents a paradigm shift in a very traditional industry,” stated Jo Lawson, chief marketing officer and chief revenue officer of Sparkle Cut Diamonds. Adding, “It’s an exciting time to bring a consumer-centric brand to market, offering a product and service that we know millennial consumers are going to love.” “Our goal from the onset was to give customers access to diamonds with more sparkle and more size for a great price. It’s as simple as that,” added Lawson.

Personalization is key to the Sparkle Cut Diamonds promise. SparkleCut.com will feature over 50 styles and 1,300 different ring and diamond jewelry combinations across size, setting and metal. Also first in the category – a consumer-centric service model – which ensures fully insured deliveries and a 40-day return policy, no questions asked. In addition, customers receive the exact diamond they view and purchase from the site, and all Sparkle Cut Diamonds have a lifetime warranty and are graded by the Gemological Institute of America (GIA) or International Gemological Institute (IGI).

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Rembrandt Charms Is Now an RJO Supplier

It is effective Nov. 19, 2018.

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(PRESS RELEASE) WILLIAMSVILLE, NY — Rembrandt Charms announces its acceptance into the Retail Jewelers Organization (RJO) as an approved Supplier, effective November 19, 2018.

“We are thrilled to join an organization committed to service, quality and integrity in the jewelry industry,” states Eric Lux, vice president, Rembrandt Charms. “Our membership into RJO positions Rembrandt Charms as the premier charm manufacturer of the group.”

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We look forward to meeting RJO members at up-coming trade-shows and exceeding our customer expectations during a market where the demand for our traditional charm bracelets continues to increase across the nation.

Rembrandt Charms Business Building Charm Program enables retail jewelers, like you, to save time, increase sales and develop new and loyal customers. Program benefits include retail locator listing, inventory-controlled displays with the best-selling charms by region, stock balancing, marketing support and much more. Just like watches or diamonds, you must show charms to sell them.

It’s not just about selling charms…. It’s about cultivating loyal customers by learning their stories and building relationships that will last for generations. Help your customers find the perfect charms, at their perfect price points, for every occasion.

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