It’s an 'unlikely experience.'
Lots of retail experts tout unique events and experiences as the way to appeal to today's generation of consumers.
Jewelry designer Marla Aaron has apparently that advice to heart. She's created and installed a “vending machine” at the Brooklyn Museum to carry a selection of her products.
“We created this vending machine as a new way to deliver an unlikely experience for our customers — to find our jewelry in a place where they would not normally find it,” Aaron said in a press release. “Whether that encounter is in exceptional stores (like the ones we are sold in currently), via our e-commerce channels or something unexpected in an unexpected place, like the Brooklyn Museum. This is an experiment on many levels — creatively most especially so it made perfect sense to choose a cultural institution as our partner for this project.”
The vending machine has a touchscreen as well as video capabilities that tell the designer’s story. Aaron is offering seven products for purchase ranging in price from $100 to $1,500.
The machine will be at the museum through the holidays, and the brand plans to roll out additional machines internationally in 2018.
JEWELER SUCCESS STORIES
When it was time to close its doors, Cranstoun Court Jewellers of Sun City, Arizona chose Wilkerson to handle its liquidation sale. For all involved, the sale “far exceeded expectations.” But it wasn’t the first time Wilkerson helped sell off the store’s aging merchandise. They were there 13 years before, when ownership changed hands. See how Wilkerson can help you when it’s time to liquidate or sell off aging inventory.