Pandora responds in good cheer.
Pandora has been wildly successful in establishing itself as one the world's most famous jewelry brands. But now it has achieved an new, even higher level of fame – it is now renowned enough to land in the crosshairs of Saturday Night Live's team of comedy writers.
In a parody commercial for the brand, the narrator claims that a Pandora charm is exactly what every woman wants.
At Pandora, "we take one little fact about your wife, and turn it into jewelry — so now, it's a charm," he says. Women are seen — somewhat less than enthusiastically — receiving charms such as a coffee cup, a dress and a dog.
Another benefit of the concept, according to the fake ad, is that you can keep giving charms to your beloved for every special occasion — forever.
Pandora responded to the video with a bit of humor on Twitter. It posted a photo of a charm bracelet with the letters S-N-L and a note: "Hand-finished charms are what we do! Here's a little something to show how much you mean to us."
JEWELER SUCCESS STORIES
When it was time to close its doors, Cranstoun Court Jewellers of Sun City, Arizona chose Wilkerson to handle its liquidation sale. For all involved, the sale “far exceeded expectations.” But it wasn’t the first time Wilkerson helped sell off the store’s aging merchandise. They were there 13 years before, when ownership changed hands. See how Wilkerson can help you when it’s time to liquidate or sell off aging inventory.