It’s called the Circular Collection by Bayou with Love and Dell.
A new jewelry collection uses gold from an unusual source — electronic waste.
Dell Inc. and actress, entrepreneur and activist Nikki Reed are collaborating in support of the sustainable design movement. The Circular Collection by Bayou with Love and Dell is a limited-edition jewelry collection made in the U.S. and sourced from gold recovered from Dell’s recycling programs. It includes 14- and 18-carat gold rings, earrings and cufflinks.
The collection will be showcased at this year’s 2018 Consumer Electronics Show "to highlight the widespread impact that e-waste, or disposable electronic equipment, has on the environment and the role we all play in advancing a circular economy," according to a Dell press release.
The Circular Collection by Bayou with Love has pieces starting at $78 and is available for pre-order at BaYouwithLove.com.
“Bayou with Love was created to bring greater awareness to the human impact on our planet and show that beautiful items can come from sustainably sourced and recycled materials,” said Nikki Reed, co-founder of Bayou with Love. “By recycling gold that was once considered ‘waste,’ Dell and I are working to create an environment where we continuously reuse resources and strive for zero waste.”
Dell also announced a pilot to use recycled gold from used electronics in new computer motherboards, which will ship in the award-winning Latitude 5285 2-in-1s starting this spring. The pilot follows a successful feasibility study on server motherboards.
The closed-loop gold process could support the creation of millions of new motherboards in the next year, according to the release. It expands Dell’s closed loop program from plastics to precious metals.
Currently only 12.5 percent of e-waste is recycled into other products, according to Dell. As a result, it’s estimated that Americans throw away $60 million in gold and silver every year through unwanted phones alone.
“At Dell, we pride ourselves in finding better, more efficient ways to do business particularly throughout our supply chain,” said Jeff Clarke, Dell vice chairman. “Materials innovation – where and how we source things like plastic, carbon fiber and now gold for our products – is increasingly important for us. When you think about the fact that there is up to 800x more gold in a ton of motherboards than a ton of ore from the earth, you start to realize the enormous opportunity we have to put valuable materials to work. Nikki Reed gets that and so do we. It takes constantly thinking outside of the box and pushing the boundaries of innovation to solve some of the world’s most pressing environmental challenges.”
Dell has spent more than a decade working with sustainable materials in products and packaging. Since 2012, Dell has recycled more than 50 million pounds of post-consumer recycled materials into new products.
To support the effort, consumers in the U.S. can drop off their unwanted and used electronics at a Goodwill participating in the
Dell Reconnect program, a free and responsible recycling service partnered with Dell. Businesses can participate through Dell’s Asset Resale and Recycling Services. The used electronics are broken down into individual components by Dell’s environmental partner, Wistron GreenTech. Gold from the motherboards is then recycled into new computer motherboards as part of Dell’s closed loop supply chain or upcycled into other products.
A piece from the Circular Collection by Bayou with Love and Dell.
JEWELER SUCCESS STORIES
When it was time to close its doors, Cranstoun Court Jewellers of Sun City, Arizona chose Wilkerson to handle its liquidation sale. For all involved, the sale “far exceeded expectations.” But it wasn’t the first time Wilkerson helped sell off the store’s aging merchandise. They were there 13 years before, when ownership changed hands. See how Wilkerson can help you when it’s time to liquidate or sell off aging inventory.