(press release) VICENZA - The Italian Exhibition Group has presented details about its project to upgrade and expand the Vicenza's Exhibition Centre (Fiera di Vicenza).

The Hall 2 project, which will involve an investment of 35 million euros, was originally outlined in the Industrial Plan approved last December by the IEG SpA Board of Directors. Designed by architect Volkwin Marg, a partner at the GMP Von Gerkan, Mark & Partners Studio in Hamburg, it will cover a total surface area of 26,000 square meters.

The reconstructed Hall 2, which will be built on two levels instead of the current five, will be equipped with functional and sustainable technologies that will allow IEG to host more numerous and more diverse types of events, with particular attention being paid to meeting the needs and development of shows linked to the gold and jewelry industry, and especially Vicenzaoro.

Vicenza is today considered an international hub of indispensable importance for the jewellery world, with the  Vicenzaoro shows serving as the leading platforms for high-end brands, as well as for the most skilled and qualified producers of gold and other jewelry products.

Over the past three years, despite unfavorable market dynamics, Vicenzaoro has been particularly successful in strengthening its role in Europe and the Middle East, becoming a dominant player in both regions.  

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A key element in Vicenzaoro's most recent development was the investment made in the construction of  Hall 7 at the Vicenza Exhibition Centre, which opened in 2015. By offering more expansive, more modern and more functional spaces, the new addition made it possible to re-plot the exhibitor map into communities, and activate what has become Vicenzaoro's "The Boutique Show" format, attracting additional big name brands and drawing in thousands more of the world's most prominent buyers. 

What this means is that that occupancy levels at Vicenza Exhibition Centre have become extremely high, consistently exceeding 98 percent, with exhibitor requests for stands continuing to grow.    

Supported and intensified by IEG's dynamic marketing, sales and communication teams, the company has projected strong ongoing growth for its products serving high-end jewelry brands, and the fashion jewellery and gemstone sectors,  precipitating a need for this latest 35 million euro investment in the Vicenza Exhibition Centre.

The next major jewelry show in Vicenza will be Vicenzaoro September (VOS), which is scheduled to run Sept. 22 to Sept. 26, 2018. As always, it will provide an array of  new proposals and opportunities for buyers and the market.   

But VOS is not the only show on IEG's upcoming jewelry agenda this year. Other important events include  Vicenzaoro@JCK in Las Vegas, June 1-4, one of most important strategic markets for "Made in Italy";  and the VOD Dubai International Jewellery Show, Nov. 14-17.

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