These designs are bold and utterly compelling.
A sultry and spiritual look is taking hold in the jewelry world, with a darker mood than the fantastical themes we've seen in recent years.
Think mystical fortune-tellers, Ouija boards, a sisterhood of modern witches dancing under the full moon. These designs are bold, sometimes a little eerie, and utterly compelling.
With the Vegas shows fast approaching, our style expert, Becky Stone, sees dark magic jewelery as an emerging trend trend, and some of our Brain Squad members agree.
"We have been seeking a line in this category," says Jennifer Farnes of Revolution Jewelry Works in Colorado Springs, CO. "People are starting to come out of their shells and outwardly display jewelry that reflects their home decor."
Among 226 storeowners and managers we recently surveyed, 11 percent said they plan to stock dark magic jewelry for the holidays.
Be sure to check out our Vegas Buying Guide in the June issue of INSTORE.
Forget Postcards ... This Jeweler's 2-Page Letter Brought $80K in Business
Jim Ackerman explains how it worked.