Download 10 Steps to Holiday Success.
With the holidays fast approaching, we've put together a collection of our best advice for fourth-quarter success.
Our new e-book, 10 Steps to Holiday Success, includes tips and examples that retail jewelers throughout the country have shared with us over the years.For example, some jewelers believe it's crucial to show your clients something astounding during the holiday season.
At Tiny Jewel Box in Washington, DC, the company tagline is, “If it’s not special, it’s not here.” For the holidays one year, a collection of three Michael Galmer evening purses in silver, lined in 24K gold with silver mesh, went on display. Each was numbered, hallmarked and priced at $6,500.
The collection not only fit the company’s philosophy, but attracted attention from local media. One newsworthy hook: The first purse was acquired by the Cooper Hewitt Smithsonian National Design Museum to showcase the art of repousse silver crafting. Said Tiny Jewel Box president Matthew Rosenheim: “These handcrafted, numbered purses will appeal to a woman who insists on rare pieces she won’t see worn by every other woman.”
Mary Jo Chanski of Hannoush Jewelers in Rutland, VT, always orders special inventory on memo for the fourth quarter.
“Each year we get some crazy sexy cool last minute pieces for the last few days before Christmas,” she said. “They are extremely unique, extremely beautiful and extremely expensive. But you never know who’s going to walk in and say ‘YES! This year I am buying my wife a diamond tiara!’”
By the way, we'll let you in on a secret: The e-book actually contains far more than 10 tips. We've included tons of ideas in areas such as polishing your customer service, tweaking your marketing and optimizin your displays. We've even included a section on "12 Unusual Holiday Coping Strategies." One example, from Matthewand Emily Clark of Spath Jewelers in Bartow, FL: "Play as much Huey Lewis and the News on the store stereo system as possible." Hey, whatever works.
Be sure to download the free e-book, and share it with team members who might also benefit from it. (You can forward them this article so they can download it themselves.)
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