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Shipboard Bvlgari Boutique Opens

Luxury store debuts on newest Ritz-Carlton yacht.

Published

7 months ago

October 23, 2024

INSTORE Staff

The shipboard Bvlgari boutique. PHOTO: COURTESY OF BVLGARI/RITZ-CARLTON YACHT COLLECTION/STARBOARD LUXURY

Italian luxury brand Bvlgari (Rome) has launched a boutique aboard the Ritz-Carlton Yacht Collection’s newest vessel, Ilma. Teaming with Starboard Luxury, the three partners say in a news release that the alliance “will extend far beyond retail offerings, with the essence of Bvlgari seamlessly woven into every aspect of Ilma‘s guest vacation journey, from in-suite amenities and culinary experiences to onboard and onshore activations.”

“Starboard Luxury is thrilled to unite two iconic brands, Bvlgari and The Ritz-Carlton Yacht Collection, for a specially curated experience designed for sophisticated travelers,” said Stacy Shaw, SVP of Starboard Luxury & Resorts. “This collaboration offers a very unique opportunity to discover Bvlgari’s magnificent creations while journeying to the world’s most desired destinations aboard an incredible yacht. The bespoke onboard and onshore experiences promise unforgettable memories that can only be made aboard Ilma.”

The Bvlgari boutique offers a curated selection of jewelry, watches and accessories from several of Bvlgari’s brand collections: Serpenti, Bvlgari Bvlgari, B.zero1, Divas’ Dream, and Octo. During each voyage, guests will have the opportunity to meet a Bvlgari representative to learn about the brand’s history, heritage, craftsmanship and unique product offerings. Private viewings, in-suite appointments, and private shopping sessions are also available.

In addition, guests will soon be able to reserve private appointments before boarding Ilma. A series of bespoke experiences, such as chef-hosted five-star culinary events and shoreside adventures offering an exclusive behind-the-curtain view of Bvlgari, will be unveiled throughout the vessel’s inaugural season.

Said Elodie Thellier, Bvlgari President Latin America & Caribbean: “… We’re confident that by partnering with The Ritz-Carlton Yacht Collection, we can redefine the luxury at sea experience.”

Launched in September, Ilma spans 790 feet and offers 224 double-occupancy suites. Bvlgari, a unit of LVMH, dates to 1884.

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