Calendar

Shopping Reminder Day, Thanksgiving, Black Friday and More November Dates to Celebrate and Plan For

And during empty nesters month, let’s not forget a demographic with often full wallets.

Published

4 years ago

October 18, 2021

INSTORE Staff Instore October 2021 Issue

1 Demographics tell us the age when most people tend to buy expensive jewelry (early 50s). Why then? It’s because the kids have finished college and old age has yet to set in. Celebrate that glorious period known as EMPTY NESTERS MONTH with an advertising campaign that targets this demographic. Google AdWords, Facebook, mail-lists and certain print publications provide ways to target age groups. Start experimenting this month.

1 It’s PLAN YOUR EPITAPH DAY. What do you want to be remembered for?

25 THANKSGIVING and SHOPPING REMINDER DAY fall on the same day this year. Send cards expressing your gratitude to your best customers’ support over the last turbulent 18 months.

26 BLACK FRIDAY, the traditional beginning of the Christmas shopping season, is here. How about a gift card to all customers who made a purchase within the last 12 months? $5 off for those who spend $50, $10 off for those who spend $100 … etc.

Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.