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Shopping Reminder Day, Thanksgiving, Black Friday and More November Dates to Celebrate and Plan For

And during empty nesters month, let’s not forget a demographic with often full wallets.

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1 Demographics tell us the age when most people tend to buy expensive jewelry (early 50s). Why then? It’s because the kids have finished college and old age has yet to set in. Celebrate that glorious period known as EMPTY NESTERS MONTH with an advertising campaign that targets this demographic. Google AdWords, Facebook, mail-lists and certain print publications provide ways to target age groups. Start experimenting this month.

1 It’s PLAN YOUR EPITAPH DAY. What do you want to be remembered for?

25 THANKSGIVING and SHOPPING REMINDER DAY fall on the same day this year. Send cards expressing your gratitude to your best customers’ support over the last turbulent 18 months.

26 BLACK FRIDAY, the traditional beginning of the Christmas shopping season, is here. How about a gift card to all customers who made a purchase within the last 12 months? $5 off for those who spend $50, $10 off for those who spend $100 … etc.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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