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Shopping Reminder Day, Thanksgiving, Black Friday and More November Dates to Celebrate and Plan For

And during empty nesters month, let’s not forget a demographic with often full wallets.

Published

3 years ago

October 18, 2021

INSTORE Staff Instore October 2021 Issue

1 Demographics tell us the age when most people tend to buy expensive jewelry (early 50s). Why then? It’s because the kids have finished college and old age has yet to set in. Celebrate that glorious period known as EMPTY NESTERS MONTH with an advertising campaign that targets this demographic. Google AdWords, Facebook, mail-lists and certain print publications provide ways to target age groups. Start experimenting this month.

1 It’s PLAN YOUR EPITAPH DAY. What do you want to be remembered for?

25 THANKSGIVING and SHOPPING REMINDER DAY fall on the same day this year. Send cards expressing your gratitude to your best customers’ support over the last turbulent 18 months.

26 BLACK FRIDAY, the traditional beginning of the Christmas shopping season, is here. How about a gift card to all customers who made a purchase within the last 12 months? $5 off for those who spend $50, $10 off for those who spend $100 … etc.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”