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Shopping Reminder Day, Thanksgiving, Black Friday and More November Dates to Celebrate and Plan For

And During Empty Nesters Month, Let’s Not Forget a Demographic With Often Full Wallets.

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1 Demographics tell us the age when most people tend to buy expensive jewelry (early 50s). Why then? It’s because the kids have finished college and old age has yet to set in. Celebrate that glorious period known as EMPTY NESTERS MONTH with an advertising campaign that targets this demographic. Google AdWords, Facebook, mail-lists and certain print publications provide ways to target age groups. Start experimenting this month.

1 It’s PLAN YOUR EPITAPH DAY. What do you want to be remembered for?

25 THANKSGIVING and SHOPPING REMINDER DAY fall on the same day this year. Send cards expressing your gratitude to your best customers’ support over the last turbulent 18 months.

26 BLACK FRIDAY, the traditional beginning of the Christmas shopping season, is here. How about a gift card to all customers who made a purchase within the last 12 months? $5 off for those who spend $50, $10 off for those who spend $100 … etc.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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