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Shorten the In-Store Sales Presentation Without Sacrificing Service with GN Diamond’s Digital Platform

Quickly convert shoppers to buyers with an innovative digital sales presentation.

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(PRESS RELEASE) A majority of jewelry stores across the nation have reopened and many are reporting busy shops and higher-than-expected in-store sales. As customers rush back for everything from overdue cleanings to delayed marriage proposals, independent jewelers are celebrating a strong return.

But the shockwave of the pandemic is still being felt, and jewelry store owners continue to adjust to new in-store shopping regulations and habits. Shortened in-store sales presentations are just one aspect of the new reality independent jewelers are waking up to.

Fortunately, GN Diamond offers a highly-effective digital sales platform that makes it easy to deliver a fast, powerful, no-contact presentation in store.

Efficient, High-Quality Presentations

Whether your store is taking customers by appointment only, limiting the number of people who may enter at one time, or simply minimizing presentation time in order to increase the safety and comfort of customers, Diamond Hunt can help you shorten in-store presentation time without compromising the quality of your pitch.

Part of the comprehensive GN Diamond sales and marketing platform, Diamond Hunt is an interactive sales tool that addresses customers’ pain points at the touch of a screen. The online loose diamond database mimics what consumers see on internet sites, only with powerful added value.

Your sales team can eliminate cumbersome and time consuming loupe-and-tweezer presentations. The digital features of Diamond Hunt make it easy to provide a quick presentation that is higher quality and higher impact than lengthier traditional presentations:

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  • Light Performance. Diamond Hunt utilizes a third party to objectively grade the brightness and brilliance of each diamond, clearly demonstrating why one one diamond is more valuable than another.
  • 360-degree Video. A fully transparent 360-degree view of each loose diamond and its natural birthmarks.
  • Gemprint ID. The certified unique optical “fingerprint” of each diamond, recognized by most insurance companies.
An All-in-One Digital Diamond Sales Platform

By utilizing Diamond Hunt, independent jewelers can do more than just shorten their in-store sales presentations. They can revolutionize the way customers buy diamonds in-store and online, and it’s as easy as scanning a QR code.

GN Diamond’s innovative online sales presentation platform can be customized to your branding and markups, and seamlessly integrated with your website. Visit www.gndiamond.com and contact us today to learn more. Our sales representatives are available 7 days a week at [email protected]

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Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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