(PRESS RELEASE) A majority of jewelry stores across the nation have reopened and many are reporting busy shops and higher-than-expected in-store sales. As customers rush back for everything from overdue cleanings to delayed marriage proposals, independent jewelers are celebrating a strong return.
But the shockwave of the pandemic is still being felt, and jewelry store owners continue to adjust to new in-store shopping regulations and habits. Shortened in-store sales presentations are just one aspect of the new reality independent jewelers are waking up to.
Fortunately, GN Diamond offers a highly-effective digital sales platform that makes it easy to deliver a fast, powerful, no-contact presentation in store.
Efficient, High-Quality Presentations
Whether your store is taking customers by appointment only, limiting the number of people who may enter at one time, or simply minimizing presentation time in order to increase the safety and comfort of customers, Diamond Hunt can help you shorten in-store presentation time without compromising the quality of your pitch.
Part of the comprehensive GN Diamond sales and marketing platform, Diamond Hunt is an interactive sales tool that addresses customers’ pain points at the touch of a screen. The online loose diamond database mimics what consumers see on internet sites, only with powerful added value.
Your sales team can eliminate cumbersome and time consuming loupe-and-tweezer presentations. The digital features of Diamond Hunt make it easy to provide a quick presentation that is higher quality and higher impact than lengthier traditional presentations:
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- Light Performance. Diamond Hunt utilizes a third party to objectively grade the brightness and brilliance of each diamond, clearly demonstrating why one one diamond is more valuable than another.
- 360-degree Video. A fully transparent 360-degree view of each loose diamond and its natural birthmarks.
- Gemprint ID. The certified unique optical “fingerprint” of each diamond, recognized by most insurance companies.
An All-in-One Digital Diamond Sales Platform
By utilizing Diamond Hunt, independent jewelers can do more than just shorten their in-store sales presentations. They can revolutionize the way customers buy diamonds in-store and online, and it’s as easy as scanning a QR code.
GN Diamond’s innovative online sales presentation platform can be customized to your branding and markups, and seamlessly integrated with your website. Visit www.gndiamond.com and contact us today to learn more. Our sales representatives are available 7 days a week at [email protected].
Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson
When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy.
Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision."
The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.
