ColumnsShould You Offer Live Chat on Your Website? That Question and More Answered by The Digital Doc Smart Age Solutions answers more questions about websites and digital advertising. Published 8 months agoon June 28, 2019By Smart Age Solutions Share Tweet In The Digital Doc, Smart Age Solutions answers jewelers’ questions about how to use digital marketing on the local level to bring in more customers and make more sales.Do you have a question for the Digital Doc? Send it to firstname.lastname@example.org.Q: I’m rebuilding my website, and I really want to set myself apart from other jewelers in my town. What is the best way to do that?A: This is a great point and certainly should be a focus when designing your website. I’d imagine you (and all jewelers) take a lot of pride in your own brand and the experience you give your guests. I’d suggest that you create a captivating design while making it easy for customers to browse and interact with products. When a customer lands on your site, they will look at the design and associate your creativity there with your ability to create the ring of their dreams. Your homepage should be impressive, and should present a mix of lifestyle and product imagery that your customers can identify themselves with and aspire to. There is no reason why you shouldn’t be able to make an impression in the way that international brands with millions of customers have.Q: I’m feeling overwhelmed with the amount of digital ads I can do! What works and how do I make sure I stand out?A: Well, the short answer to this question is there’s a bit of a feel out process to know what “works.” My suggestion is to try to just focus on what is considered the low hanging fruit of digital: Google Search and social media ads. If this is completely new territory to you, certainly consult an industry-focused or local agency to get an idea of how to budget. You should expect to spend 1-3% of your monthly revenue on digital advertising. AdvertisementQ: Is it worth adding a “Live Chat” feature on my website?A: Live Chat can be an incredible tool to have IF you are able to fully take advantage of it. Being accessible to your customers 24/7 can have a dramatic impact on sales. The only way you should implement this feature is if you are able to maintain the resources to manage incoming inquiries. First, you should have a live chat that designated employees can access from their mobile devices. From there, create a shift schedule of who will manage the incoming inquiries. Here is the most vital part: if you open yourself up to allow a text/instant message, the customer is going to expect an instant reply. Statistically speaking, your window to reply before the average consumer bounces is less than 2 minutes. If you can manage all of this, get to chatting!Related Topics:Digital Docdigital marketingSmart Age Solutions click to Comment(Comment) Smart Age Solutions Smart Age Solutions is a full-service digital marketing agency exclusive to jewelers. Serving as the only Google Premier Partner in the industry, Smart Age has been helping jewelers own their own digital backyard since 2010. Advertisement SPONSORED VIDEOWilkerson TestimonialsTo Generate Funds for a Jeweler’s Move and Remodel, Wilkerson More Than DeliveredEven successful jewelers need a little extra cash to fund expansion plans—especially when there’s inventory on hand that’s ripe for liquidation. For Beaumont, Texas-based jeweler Michael Price, co-owner of Mathews Jewelers, it was the perfect time to call Wilkerson. Price talked to other jewelers as well as vendors for advice during the selection process and decided to go with Wilkerson. And he wasn’t disappointed. 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