Connect with us

Should You Sell Your Customers a Discount?

Published

on

Should You Sell Your Customers a Discount?

Seth Godin writes here about a recent promotion at Staples in which customers could pay $15 for the chance to save 10% on store items (with only a few off-limit items) over a period of 60 days. The idea behind the offer is that, not only do you make a little extra money now, the customer also has extra motivation to make their next visit (or two, or three) more quickly.

Hmm. Could that approach work for a jeweler? Could you sell your customers a discount?

Could you offer a special privilege card for, say, $250 that provides a 15% on most items in your store? (List your exceptions very carefully.) Have the card last only six months, long enough to cover the holidays and maybe someone’s birthday purchase in 2014.

If this all seems too sale-sy for you, try packaging one or more special perks along with your privilege card — a bottle of wine, a night at a local theater, a luxury spa visit, or even delivery by messenger (wearing a costume of your choice) of your gift, etc.



Advertisement

For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular

David Squires

Should You Sell Your Customers a Discount?

Published

on

Should You Sell Your Customers a Discount?

Seth Godin writes here about a recent promotion at Staples in which customers could pay $15 for the chance to save 10% on store items (with only a few off-limit items) over a period of 60 days. The idea behind the offer is that, not only do you make a little extra money now, the customer also has extra motivation to make their next visit (or two, or three) more quickly.

Hmm. Could that approach work for a jeweler? Could you sell your customers a discount?

Could you offer a special privilege card for, say, $250 that provides a 15% on most items in your store? (List your exceptions very carefully.) Have the card last only six months, long enough to cover the holidays and maybe someone’s birthday purchase in 2014.

If this all seems too sale-sy for you, try packaging one or more special perks along with your privilege card — a bottle of wine, a night at a local theater, a luxury spa visit, or even delivery by messenger (wearing a costume of your choice) of your gift, etc.

Advertisement



For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular