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Should You Sell Your Customers a Discount?

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Should You Sell Your Customers a Discount?

Seth Godin writes here about a recent promotion at Staples in which customers could pay $15 for the chance to save 10% on store items (with only a few off-limit items) over a period of 60 days. The idea behind the offer is that, not only do you make a little extra money now, the customer also has extra motivation to make their next visit (or two, or three) more quickly.

Hmm. Could that approach work for a jeweler? Could you sell your customers a discount?

Could you offer a special privilege card for, say, $250 that provides a 15% on most items in your store? (List your exceptions very carefully.) Have the card last only six months, long enough to cover the holidays and maybe someone’s birthday purchase in 2014.

If this all seems too sale-sy for you, try packaging one or more special perks along with your privilege card — a bottle of wine, a night at a local theater, a luxury spa visit, or even delivery by messenger (wearing a costume of your choice) of your gift, etc.



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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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David Squires

Should You Sell Your Customers a Discount?

Published

on

Should You Sell Your Customers a Discount?

Seth Godin writes here about a recent promotion at Staples in which customers could pay $15 for the chance to save 10% on store items (with only a few off-limit items) over a period of 60 days. The idea behind the offer is that, not only do you make a little extra money now, the customer also has extra motivation to make their next visit (or two, or three) more quickly.

Hmm. Could that approach work for a jeweler? Could you sell your customers a discount?

Could you offer a special privilege card for, say, $250 that provides a 15% on most items in your store? (List your exceptions very carefully.) Have the card last only six months, long enough to cover the holidays and maybe someone’s birthday purchase in 2014.

If this all seems too sale-sy for you, try packaging one or more special perks along with your privilege card — a bottle of wine, a night at a local theater, a luxury spa visit, or even delivery by messenger (wearing a costume of your choice) of your gift, etc.

Advertisement



For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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Most Popular