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Should You Sell Your Customers a Discount?

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Should You Sell Your Customers a Discount?

Seth Godin writes here about a recent promotion at Staples in which customers could pay $15 for the chance to save 10% on store items (with only a few off-limit items) over a period of 60 days. The idea behind the offer is that, not only do you make a little extra money now, the customer also has extra motivation to make their next visit (or two, or three) more quickly.

Hmm. Could that approach work for a jeweler? Could you sell your customers a discount?

Could you offer a special privilege card for, say, $250 that provides a 15% on most items in your store? (List your exceptions very carefully.) Have the card last only six months, long enough to cover the holidays and maybe someone’s birthday purchase in 2014.

If this all seems too sale-sy for you, try packaging one or more special perks along with your privilege card — a bottle of wine, a night at a local theater, a luxury spa visit, or even delivery by messenger (wearing a costume of your choice) of your gift, etc.



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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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David Squires

Should You Sell Your Customers a Discount?

Published

on

Should You Sell Your Customers a Discount?

Seth Godin writes here about a recent promotion at Staples in which customers could pay $15 for the chance to save 10% on store items (with only a few off-limit items) over a period of 60 days. The idea behind the offer is that, not only do you make a little extra money now, the customer also has extra motivation to make their next visit (or two, or three) more quickly.

Hmm. Could that approach work for a jeweler? Could you sell your customers a discount?

Could you offer a special privilege card for, say, $250 that provides a 15% on most items in your store? (List your exceptions very carefully.) Have the card last only six months, long enough to cover the holidays and maybe someone’s birthday purchase in 2014.

If this all seems too sale-sy for you, try packaging one or more special perks along with your privilege card — a bottle of wine, a night at a local theater, a luxury spa visit, or even delivery by messenger (wearing a costume of your choice) of your gift, etc.

Advertisement



For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

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(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
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})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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