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Show Your Customers Something Astonishing Just Before Christmas

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(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: showing them something special.)


Show Your Customers Something Astonishing Just Before Christmas

At Tiny Jewel Box in Washington, DC, the company tagline is, “If it’s not special, it’s not here.” For the holidays this year, a collection of three Michael Galmer evening purses in silver, lined in 24K gold with silver mesh, will be on display. Each is numbered, hallmarked and priced at $6,500.

The collection not only fits the company’s philosophy, but is attracting attention from local media. One newsworthy hook: The first purse has been acquired by the Cooper Hewitt Smithsonian National Design Museum to showcase the art of repousse silver crafting. Says Tiny Jewel Box president Matthew Rosenheim: “These handcrafted, numbered purses will appeal to a woman who insists on rare pieces she won’t see worn by every other woman.”

Mary Jo Chanski of Hannoush Jewelers in Rutland, VT, always orders special inventory on memo for the fourth quarter. “Each year we get some crazy sexy cool last minute pieces for the last few days before Christmas,” she says. “They are extremely unique, extremely beautiful and extremely expensive. But you never know who’s going to walk in and say ‘YES! This year I am buying my wife a diamond tiara!’”

On the other end of the price-point spectrum, Niki Novello of Cleveland Jewelry Design showed and sold dozens of Alpaca wool scarves with embroidered initials last year for about $20 as add-on purchases. “A $20 gift that is personalized is very hard to come by, and embroidered scarves are elegant and classy. People buy them for gift exchanges at their businesses.”

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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Show Your Customers Something Astonishing Just Before Christmas

Published

on

(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: showing them something special.)


Show Your Customers Something Astonishing Just Before Christmas

At Tiny Jewel Box in Washington, DC, the company tagline is, “If it’s not special, it’s not here.” For the holidays this year, a collection of three Michael Galmer evening purses in silver, lined in 24K gold with silver mesh, will be on display. Each is numbered, hallmarked and priced at $6,500.

The collection not only fits the company’s philosophy, but is attracting attention from local media. One newsworthy hook: The first purse has been acquired by the Cooper Hewitt Smithsonian National Design Museum to showcase the art of repousse silver crafting. Says Tiny Jewel Box president Matthew Rosenheim: “These handcrafted, numbered purses will appeal to a woman who insists on rare pieces she won’t see worn by every other woman.”

Mary Jo Chanski of Hannoush Jewelers in Rutland, VT, always orders special inventory on memo for the fourth quarter. “Each year we get some crazy sexy cool last minute pieces for the last few days before Christmas,” she says. “They are extremely unique, extremely beautiful and extremely expensive. But you never know who’s going to walk in and say ‘YES! This year I am buying my wife a diamond tiara!’”

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On the other end of the price-point spectrum, Niki Novello of Cleveland Jewelry Design showed and sold dozens of Alpaca wool scarves with embroidered initials last year for about $20 as add-on purchases. “A $20 gift that is personalized is very hard to come by, and embroidered scarves are elegant and classy. People buy them for gift exchanges at their businesses.”

 

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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