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Sick of Sticker Shock, College Grad Launches Budget Jewelry Shop for Millennial Women

Published

9 years ago

July 7, 2016

INSTORE Staff

Minimalist pieces are shipped free of charge.

After Avonda Turner discovered that young women on an entry-level salary often can’t afford statement jewelry that isn’t cheaply made, she founded the Erin/Anderson online shop based in Washington, D.C., the Washingtonian writes. The article says she launched the store in the fall of 2015, offering new products every two weeks with free shipping. Erin/Anderson’s minimalist, gold-tone pieces range from $12 to $40. Turner is also planning to bring pop-up shops to other cities.

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At Komara Jewelers in Canfield, Ohio, Wilkerson handled all the aspects of its retirement sale just as owner Bob Komara’s children took over day-to-day operations of the business. They’d used other companies before, says Brianna Komara-Pridon, but they didn’t compare. “If we had used Wilkerson then, it would have been so much better.”