Connect with us

Headlines

Signet Stock Soars to Best Day in 27 Years Following Strong Holiday Results

Digital sales led the way.

mm

Published

on

Signet Kay Jewelers store

Signet Jewelers Ltd.’s share price soared on Thursday in the wake of strong holiday sales.

The stock saw it’s largest single-day gain in 27 years, climbing more than 40 percent, MarketWatch reports. It closed at $30.13 per share.

Signet (NYSE: SIG) on Dec. 5 predicted that same-store sales for its fourth-quarter, which ends in January, would be down between 2 percent and 4 percent compared to the same period a year ago.

But strong holiday sales prompted the retailer, whose brands include Jared, Kay Jewelers and Zales, to raise its guidance. It’s now predicting that same-store sales for the quarter will be up 0.1 percent.

Advertisement

Digital sales have been particularly strong. For the nine weeks ending Jan. 4, they were up 13.5 percent compared with the same period a year ago. Brick-and-mortar sales were down 0.2 percent.

“Product newness, investments in our digital capabilities, and more targeted marketing campaigns drove both e-commerce and brick and mortar growth in North America,” Signet CEO Virginia Drosos was quoted saying.

Read more at the MarketWatch

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

Promoted Headlines

Most Popular