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Signet to Put James Allen Displays in 80+ Jared Stores

In tests the concept led to ‘positive sales results and strong traffic gains.’

Published

3 years ago

September 8, 2020

INSTORE Staff

Signet Jewelers Ltd. plans to put have more than 80 James Allen displays within its Jared stores before the holiday season.

The company (NYSE: SIG) tested the concept and found that it resulted in “positive sales results and strong traffic gains,” Signet CEO Gina Drosos said in a second-quarter earnings call. The story was first reported by Rapaport News.

“This is a terrific way to create a curated physical presence for James Allen, while maximizing our existing off mall space and staffing in Jared,” Drosos said.

The expansion means the James Allen store-in-store format will be present in one-third of Jared locations.

Signet bought R2Net, owner of online diamond retailer James Allen, in 2017 for $328 million.

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”