Connect with us

Headlines

Signet to Put James Allen Displays in 80+ Jared Stores

In tests the concept led to ‘positive sales results and strong traffic gains.’

mm

Published

on

Signet Jewelers Ltd. plans to put have more than 80 James Allen displays within its Jared stores before the holiday season.

The company (NYSE: SIG) tested the concept and found that it resulted in “positive sales results and strong traffic gains,” Signet CEO Gina Drosos said in a second-quarter earnings call. The story was first reported by Rapaport News.

“This is a terrific way to create a curated physical presence for James Allen, while maximizing our existing off mall space and staffing in Jared,” Drosos said.

The expansion means the James Allen store-in-store format will be present in one-third of Jared locations.

Signet bought R2Net, owner of online diamond retailer James Allen,  in 2017 for $328 million.

Advertisement

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

Promoted Headlines

Most Popular