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Signet to Put James Allen Displays in 80+ Jared Stores

In tests the concept led to ‘positive sales results and strong traffic gains.’

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Signet Jewelers Ltd. plans to put have more than 80 James Allen displays within its Jared stores before the holiday season.

The company (NYSE: SIG) tested the concept and found that it resulted in “positive sales results and strong traffic gains,” Signet CEO Gina Drosos said in a second-quarter earnings call. The story was first reported by Rapaport News.

“This is a terrific way to create a curated physical presence for James Allen, while maximizing our existing off mall space and staffing in Jared,” Drosos said.

The expansion means the James Allen store-in-store format will be present in one-third of Jared locations.

Signet bought R2Net, owner of online diamond retailer James Allen,  in 2017 for $328 million.

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