Signet Jewelers Ltd. announced plans to wind down the James Allen e-commerce site and transition complementary products and styles to its Blue Nile platform, the company disclosed March 19 alongside its fiscal 2026 earnings results. The Hamilton, Bermuda-based parent of Kay Jewelers, Zales and Jared said the transition is expected to cost $60 to $80 million in net revenue in fiscal 2027, with minimal impact on adjusted operating income.
The move comes after a steep two-year sales decline at James Allen, which Signet acquired for $328 million in 2017. According to Signet’s fiscal 2026 annual report filed with the SEC, the brand generated $142.5 million in sales last year, down from $213.7 million in fiscal 2025 and $278.4 million in fiscal 2024 — a drop of nearly 49% over two years. The 10-K also disclosed a $13 million impairment charge on the James Allen trade name, which the company attributed primarily to declining long-term cash flow projections and challenges with assortment and competitive position.
According to Signet, James Allen’s brand identity will be retained as a proprietary collection within Blue Nile, with complementary products and styles migrating to that site. The jamesallen.com domain is slated to go dark over the second quarter of fiscal 2027. The 10-K described the repositioning as part of an effort to move Blue Nile “into a more elevated luxury position.”
Looking ahead, CEO J.K. Symancyk said the company’s fiscal 2027 priorities build on a strategy centered on its three largest brands — Kay, Zales and Jared. “FY27 will focus on accelerating core performance through sharper brand differentiation, broader customer reach, and a more seamless in‑store and digital experience,” he said.
The announcement came as Signet reported full-year fiscal 2026 revenue of $6.81 billion, up 1.6% from the prior year, with same-store sales rising 1.3% after a 3.4% decline in fiscal 2025.
