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Signet: We Don’t Swap Diamonds

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Company statement comes after Kay Jewelers customers alleged their diamonds were replaced.

In a statement quoted on Rapaport, Signet Jewelers denies allegations that it swapped out customers’ diamonds for lower-quality gems – an accusation levied by Kay’s Jewelers customers in a recent Buzzfeed report. That report has since gained major traction on various other news outlets, fashion-related websites and social media.

“We strongly object to recent allegations on social media, republished and grossly amplified, that our team members systematically mishandle customers’ jewelry repairs or engage in diamond swapping,” the owner of Kay Jewelers said in the statement. “Incidents of misconduct, which are exceedingly rare, are dealt with swiftly and appropriately.”

Read more at Rapaport

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