Connect with us

Headlines

Signet’s Major US Brands All Sell Lab-Grown Diamonds Now

The Jared, Zales, James Allen and Kay brands carry the products.

mm

Published

on

Signet Jewelers is now selling lab-grown diamonds through all of its major U.S. brands, Rapaport News reports.

Such diamonds are available at Jared, Zales, James Allen and Kay stores and websites, said David Bouffard, Signet vice president of corporate affairs, according to the news site.

Both fashion and bridal jewelry pieces are being sold. At Jared, loose lab-grown diamonds and setting are available.

Signet states that it accepts mined-diamond jewelry for trade-in but does not accept lab-grown-diamond jewelry.

Signet first got into lab-grown diamonds via James Allen, which began offering the products around May of this year.

James Allen stated at the time: “Lab-created diamonds allow you to maximize your budget, giving up to 30% more size for the same cost, while earth-created diamonds are incredible works of nature and the traditional choice.”

Advertisement

Read more at Rapaport News

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

Promoted Headlines

Most Popular