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Silpada Launches E-Commerce Site Under New Management

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(Press Release) Following its recent acquisition by Berkshire Hathaway’s Richline Group, Silpada has announced the launch of its new e-commerce site in time for Black Friday.

The new website focuses on Silpada’s sterling silver jewelry in a direct-to-consumer model.

“We could not be more excited about this launch,” said Matt Nichols, senior vice president of Richline’s digital division. “We’ve worked hard to craft a digital shopping experience that is worthy of Silpada’s dedicated fanbase and its beloved sterling silver designs.

“These fresh styles, as well as a new digital presence for Silpada are just the beginning. We look forward to building upon the extraordinary brand that the Kelly and Walsh families created.”

At launch, Silpada will unveil 40 new designs. In addition to the new styles, silpada.com will bring back hundreds of customer favorites at permanently reduced prices.

As the team at Richline Group develops the next line of Silpada jewelry, the site will host “The Sale Shop” for legacy designs.

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“Since acquiring Silpada in October, we’ve spent considerable time taking in feedback from passionate customers and representatives,” said Mark Hanna, Richline Group’s chief marketing officer. “Their insights have been invaluable as we work towards a new and inclusive direction for Silpada. We believe the new silpada.com is the right first step forward.”

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