Press Releases

Silpada Launches E-Commerce Site Under New Management

Published

8 years ago

November 23, 2016

INSTORE Staff

(Press Release) Following its recent acquisition by Berkshire Hathaway’s Richline Group, Silpada has announced the launch of its new e-commerce site in time for Black Friday.

The new website focuses on Silpada’s sterling silver jewelry in a direct-to-consumer model.

“We could not be more excited about this launch,” said Matt Nichols, senior vice president of Richline’s digital division. “We’ve worked hard to craft a digital shopping experience that is worthy of Silpada’s dedicated fanbase and its beloved sterling silver designs.

“These fresh styles, as well as a new digital presence for Silpada are just the beginning. We look forward to building upon the extraordinary brand that the Kelly and Walsh families created.”

At launch, Silpada will unveil 40 new designs. In addition to the new styles, silpada.com will bring back hundreds of customer favorites at permanently reduced prices.

As the team at Richline Group develops the next line of Silpada jewelry, the site will host “The Sale Shop” for legacy designs.

“Since acquiring Silpada in October, we’ve spent considerable time taking in feedback from passionate customers and representatives,” said Mark Hanna, Richline Group’s chief marketing officer. “Their insights have been invaluable as we work towards a new and inclusive direction for Silpada. We believe the new silpada.com is the right first step forward.”

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”