(Press Release) Following its recent acquisition by Berkshire Hathaway’s Richline Group, Silpada has announced the launch of its new e-commerce site in time for Black Friday.
The new website focuses on Silpada’s sterling silver jewelry in a direct-to-consumer model.
“We could not be more excited about this launch,” said Matt Nichols, senior vice president of Richline’s digital division. “We’ve worked hard to craft a digital shopping experience that is worthy of Silpada’s dedicated fanbase and its beloved sterling silver designs.
“These fresh styles, as well as a new digital presence for Silpada are just the beginning. We look forward to building upon the extraordinary brand that the Kelly and Walsh families created.”
At launch, Silpada will unveil 40 new designs. In addition to the new styles, silpada.com will bring back hundreds of customer favorites at permanently reduced prices.
As the team at Richline Group develops the next line of Silpada jewelry, the site will host “The Sale Shop” for legacy designs.
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“Since acquiring Silpada in October, we’ve spent considerable time taking in feedback from passionate customers and representatives,” said Mark Hanna, Richline Group’s chief marketing officer. “Their insights have been invaluable as we work towards a new and inclusive direction for Silpada. We believe the new silpada.com is the right first step forward.”
Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success
After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone.
Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently.
The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.
