Connect with us

Press Releases

Silpada Launches E-Commerce Site Under New Management

mm

Published

on

(Press Release) Following its recent acquisition by Berkshire Hathaway’s Richline Group, Silpada has announced the launch of its new e-commerce site in time for Black Friday.

The new website focuses on Silpada’s sterling silver jewelry in a direct-to-consumer model.

“We could not be more excited about this launch,” said Matt Nichols, senior vice president of Richline’s digital division. “We’ve worked hard to craft a digital shopping experience that is worthy of Silpada’s dedicated fanbase and its beloved sterling silver designs.

“These fresh styles, as well as a new digital presence for Silpada are just the beginning. We look forward to building upon the extraordinary brand that the Kelly and Walsh families created.”

At launch, Silpada will unveil 40 new designs. In addition to the new styles, silpada.com will bring back hundreds of customer favorites at permanently reduced prices.

As the team at Richline Group develops the next line of Silpada jewelry, the site will host “The Sale Shop” for legacy designs.

Advertisement

“Since acquiring Silpada in October, we’ve spent considerable time taking in feedback from passionate customers and representatives,” said Mark Hanna, Richline Group’s chief marketing officer. “Their insights have been invaluable as we work towards a new and inclusive direction for Silpada. We believe the new silpada.com is the right first step forward.”

Advertisement

SPONSORED VIDEO

It’s Going to Set Us Up Very Nicely for Retirement

You’ve worked hard all your life. And if you’re like most jewelers contemplating retirement, you’re hoping that your going-out-of-business sale will add to your nest egg — with minimal complications. That’s exactly what Doug and Jacki Friedrich, fourth-generation owners of Friedrich Jewelers Inc., of Vernon, Conn., experienced when they selected Wilkerson to run their sale. “Jewelers who are contemplating a sale should go with Wilkerson because of their experience,” says Doug. And with financial goals “exceeding expectations,” the couple can now focus on enjoying the next chapter of their lives. “It’s going to set us up very nicely for retirement,” says Jacki. “The money’s coming in and we have no complaints. It’s been wonderful.”

Promoted Headlines

Most Popular