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Silpada Supports the Breast Cancer Community

It also announces new jewelry collection and partnership with Living Beyond Breast Cancer during October’s breast cancer awareness month.




Silpada Supports the Breast Cancer Community

(PRESS RELEASE) NEW YORK – Silpada, a leading jewelry e-tailer committed to helping women feel confident and beautiful, is supporting Breast Cancer Awareness Month in partnership with Living Beyond Breast Cancer (LBBC), a national nonprofit organization that provides trusted information and a community of support for women diagnosed with breast cancer and for those who care about them. Both companies similarly value the impact and strength of strong communities for women and are therefore teaming up this fall to make a meaningful difference. An exclusive limited edition jewelry collection, including an expressive new ring designed by a breast cancer survivor, will launch on on October 1st with 50% of all sales proceeds being donated to LBBC for the entire month of October.

“Silpada is and always has been a strong advocate of sisterhood and building community in support of women,” says Lee Senderov, president of Richline Digital. “LBBC also focuses on supporting women and their community of loved ones as they battle breast cancer. We are honored to champion the important work of LBBC and thrilled to help sustain their efforts by donating 50% of the sales proceeds from this exclusive new limited-edition collection.”

An all-new five piece jewelry collection has been created for this special partnership. All five designs are limited edition and feature the iconic Breast Cancer Awareness color of pink. Two gold-plated silver necklaces with pink cubic zirconia (CZ) will retail for $59, and two earrings with pink CZs will sell for $39. These will debut on the Silpada website on October 1st.

Additionally, a special new ring from a guest designer will feature rose quartz for $69 and will launch on October 14th. The guest designer, an art teacher, who is an LBBC member and breast cancer survivor, included design elements which highlight the various aspects of her personal journey. The etchings on the face of the ring represent the unique physical and emotional scars endured by every survivor, and the ring features a powerful inner inscription, “Kind Heart, Fierce Mind, Brave Spirit”. Also, the natural rose quartz accent stone on the top of the ring was selected for its well-known energetic properties promoting compassion, love, forgiveness and peace of mind.

“We love the idea of jewelry that advocates healing and breast cancer awareness,” said Jean A. Sachs CEO, Living Beyond Breast Cancer. “At Living Beyond Breast Cancer, we provide information and services designed to support women diagnosed with and being treated for breast cancer. We also understand the emotional and psychological importance of women feeling beautiful and wearing talismans like jewelry as physical reminders of how very much they are loved as they go through the treatment process.”

The collection will be available on all month, and 50% of the proceeds from sales of the five pieces will be donated directly to LBBC. For more information or to view the new collection, please visit




Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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