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Silver Promotion Service Expands Savor Silver Program

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(Press Release)
NEW YORK, NY – The Silver Institute’s Silver Promotion Service (SPS) has announced the introduction of a new merchandise category in the Savor Silver Program, “Silver Style Partners.” The inaugural participants are Belle Etoille, Geoffrey Scott, Joryel Vera, LJD, Martha Seely, Stephen Dweck and Sterling Silver from Taxco.

The Silver Style Partners selected to participate in the Savor Silver program will benefit from various marketing opportunities. These include use of the Silver Mark in communications and at trade shows, participation in the mobile responsive website, www.savorsilver.com, the opportunity to advertise in trade media programs, and the potential to exhibit with other Savor Silver participants at select trade shows.

“The addition of the ‘Silver Style Partners’ designation reflects the growth and increasing diversity of silver jewelry design,” says SPS Director, Michael C. Barlerin. “Whether textured, blended with other metals, or incorporating stones, the role of silver continues to grow. The ‘Silver Style Partners’ designation will both build upon and leverage the visibility of the two current Savor Silver merchandise categories, ‘Designers of Distinction’ and ‘Silver Mark Partners.’”

The Silver Promotion Service was introduced in 2008 by the Silver Institute. The objective of the SPS is to develop and implement programs designed to enhance the image of and stimulate demand for silver jewelry in major international markets.

For more information on the SPS, visit savorsilver.com.

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