Connect with us

Press Releases

Silver Promotion Service Expands Savor Silver Program

mm

Published

on

 

(Press Release)
NEW YORK, NY – The Silver Institute’s Silver Promotion Service (SPS) has announced the introduction of a new merchandise category in the Savor Silver Program, “Silver Style Partners.” The inaugural participants are Belle Etoille, Geoffrey Scott, Joryel Vera, LJD, Martha Seely, Stephen Dweck and Sterling Silver from Taxco.

The Silver Style Partners selected to participate in the Savor Silver program will benefit from various marketing opportunities. These include use of the Silver Mark in communications and at trade shows, participation in the mobile responsive website, www.savorsilver.com, the opportunity to advertise in trade media programs, and the potential to exhibit with other Savor Silver participants at select trade shows.

“The addition of the ‘Silver Style Partners’ designation reflects the growth and increasing diversity of silver jewelry design,” says SPS Director, Michael C. Barlerin. “Whether textured, blended with other metals, or incorporating stones, the role of silver continues to grow. The ‘Silver Style Partners’ designation will both build upon and leverage the visibility of the two current Savor Silver merchandise categories, ‘Designers of Distinction’ and ‘Silver Mark Partners.’”

The Silver Promotion Service was introduced in 2008 by the Silver Institute. The objective of the SPS is to develop and implement programs designed to enhance the image of and stimulate demand for silver jewelry in major international markets.

For more information on the SPS, visit savorsilver.com.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular