Headlines Simon G. Jewelry Begins Direct-to-Consumer Sales The program started on May 11. Published 10 months ago on May 14, 2020 By INSTORE Staff Share Tweet GLENDALE, CA — As the pandemic continues to affect the jewelry industry, Simon G. Jewelry announced that it will begin direct-to-consumer sales at SimonGJewelry.com, with a portion of profits benefiting the retailer located closest to the customer. “We’ve discussed shifting to direct to consumer in the past and knew what a big step it would be for the brand,” said CEO Zaven Ghanimian. “Our retail partners are the foundation of our business and to make an extreme adjustment would have to positively impact them. We came up with a strategy that gives the consumer direct access but still benefits those brick and mortars that build our business.” Webinars INSTORE Live 2021 Sponsored Webinars Defining Modern Love with Gen Z Presented by Platinum Guild International and 360 Market Reach Sponsored Webinars GN Diamond Presents: Getting Ready for Xmas — How to Close Sales Quicker The program began May 11. Simon G. was founded in 1981 by Simon Ghanimian, who is still involved in the business today as lead designer and works alongside his sons Zaven and Hratch, who oversees production. For close to four decades, Simon G. has thrived through its strong retail relationships across the U.S. and beyond. Partners include Robbins Brothers, Diamonds Direct, Smyth, Roman Jewelers. According to the release: “To ensure they’re meeting the expectations of their community and supporting their partners, Simon G. has implemented a policy where the profit of every order purchased through their website will go to the retailer located closest to that customer. The brand plans to keep this change in place for the foreseeable future.” Advertisement Zaven Ghanimian said: “The core of the Simon G. community is our customers. We work tirelessly to make sure we’re providing the best possible product and customer service. As a B2B business, we reach our customers through our local jewelers who have become valuable, trusted partners that we have long standing relationships with. This shift in our business is to benefit them first and foremost, and we’re excited to connect with our flourishing audience directly.” Related Topics: Latest News Top click to Comment(Comment) Up Next Video: Are These 2 Dragon Chandeliers the ‘World’s Largest Jewelry’? Don't Miss Video: Jewelry Store Destroyed by Fire Reopens in New Location INSTORE Staff Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected]. Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials Retirement Made Easy with Wilkerson The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.” You may like From Joyful to Surreal, Here Are 18 New Fashion Jewelry Pieces 51% of Surveyed Jewelers Report Growth in August The Best-Selling Jewelry Brands During A Difficult Month Of Sales, According To Our Brain Squad Promoted Headlines Digital Warrior: A Conversation with GemFind’s Alex Fetanat GemFind A Sales Meeting Platform for The 21st Century The Plumb Club With Average Retails of $250, This Is One Brand You Won’t Want to Miss! Chic Pistachio Advertisement Latest Trending Videos Press Releases23 hours ago GJEPC Signs MoU with eBay Press Releases24 hours ago Joseph Varjabedian Passed Away Due to COVID-19 Headlines1 day ago Signet to Raise Its Minimum Wage to $15/Hour Do You Or Don't You?1 day ago INSTORE Readers Sound Off on Online Review Technology Press Releases1 day ago IGI to Certify Rare Pink Diamonds from Australia’s Argyle Mine Fun4 days ago 54 Funny Memes That Will Make You Say ‘Yup, That’s Life in Retail!’ Headlines3 weeks ago $5.8M in Fake Rolexes Seized in Cincinnati Photo Gallery3 weeks ago 19 Celebrities Show Off Their Stunning Engagement Rings [Updated] Headlines2 weeks ago Hawaii Jewelry Sellers Carjacked, Robbed of $200,000+ in Merchandise Headlines3 weeks ago Kendra Scott Steps Down as CEO of Jewelry Company She Founded Sponsored Content3 days ago Digital Warrior: A Conversation with GemFind’s Alex Fetanat Jimmy Degroot1 week ago Video: Sharpen Your Bridal Jewelry Presentations Sponsored Content1 week ago With Average Retails of $250, This Is One Brand You Won’t Want to Miss! Jimmy Degroot2 weeks ago Video: Maximize on the Opportunities That 2020 Brought the Jewelry Industry Category Spotlight3 weeks ago New Display Materials Help Merchandise GIA-Graded Diamond and Gemstones Advertisement Advertisement SubscribeBULLETINS INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Fun4 days ago 54 Funny Memes That Will Make You Say ‘Yup, That’s Life in Retail!’ Headlines1 week ago Paris Hilton’s Engagement Ring May Be Worth $1M+ Headlines1 week ago $5.2M in Fake Cartier Jewelry Seized in Kentucky Benchmarks1 week ago These Jewelry Retailers Grab Shoppers’ Interest with Inventive Displays Headlines2 days ago Bergio Acquires Online Jewelry Retailer Aphrodite’s Hot Sellers1 week ago These Were the Top-Selling Jewelry Brands and Categories in January, According To Our Brain Squad Columns3 days ago 3 Tips to Becoming the Most Resilient Jewelry Store Owner You Know Sponsored Content1 week ago With Average Retails of $250, This Is One Brand You Won’t Want to Miss!