Connect with us

Press Releases

Simon G. Jewelry Unveils Never-Before-Seen Collection From Exclusive Vault to Celebrate Summer

The collection is available for a limited time only.

mm

Published

on

Simon G. Jewelry Unveils Never-Before-Seen Collection From Exclusive Vault to Celebrate Summer

(PRESS RELEASE) GLENDALE, CA — For close to 40 years, Simon G. Jewelry has been at the forefront of the fine jewelry industry. The family-owned business was founded by Simon Ghanimian and is led today by his son, Zaven, who serves as CEO. The brand is unveiling a never-before-seen Pink and Green Tourmaline collection from Simon’s private vault to celebrate summer and is available for a limited time only.

Recently, Simon G. saw a spike in consumer interest in colored gemstones hhhhdash nearly every piece shared on its social media platforms has been sold within 48 hours. Zaven saw this as an opportunity to showcase his father’s most unique and coveted Pink and Green Tourmaline stones, which were hand-selected from rough specimens in Brazil and have been in Simon’s private vault for over a decade. The father and son duo worked side-by-side to create a fresh, uplifting collection that offers one-of-a-kind pieces.

The collection, which consists of 14 pieces and contains pendants, earrings, and more, was shot by renowned photographer Kat Irlin whose work has been featured in Vogue, Harper’s Bazaar, and Vanity Fair. The vibrant collection is set in 18k gold and starts at $2,530. It will be available online only from July 27th – Aug 9th.

The brand’s ability to pivot and become reactive to consumer demands has kept them as leaders in their category. At the beginning of the pandemic, the brand began selling direct to consumers online to support local retailers. A portion of the profits for every online purchase benefits the retailer located closest to the customer. To view the exclusive collection, visit www.simongjewelry.com.

Advertisement

SPONSORED VIDEO

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular