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SimplexDiam and Eaton Hudson Jewelry Advisors Join Forces to Form Consulting Division to Assist Jewelers in Time of Transition

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(PRESS RELEASE) SimplexDiam Inc. and Eaton Hudson Jewelry Advisors have joined forces to create a powerful and experienced joint venture to provide guidance to store owners seeking to turn around a business, sell off unwanted inventory, or liquidate an entire store. Jewelers looking to SimplexDiam and Eaton Hudson for sales support will find themselves inundated with experience and resources.  Their experienced management team and experienced staff will appraise the jeweler’s inventory, promote the sale to ensure high traffic, provide additional fresh well priced inventory to sell on consignment if the jeweler’s inventory is insufficient, bring in supplemental sales staff where necessary and provide an experienced sales supervisor to help coordinate the sale once it begins. The result is a sales event that leaves the jeweler in a much more advantageous financial position with the freedom to proceed with his plans.

“We admire the SimplexDiam, Inc. team for recognizing the importance of specific industry expertise in our line of work and are glad to be a part of the launch of this strategic partnership. With Eaton Hudson and SimplexDiam together we have a tremendous amount of resources behind us and can draw from the financial capital and back office operational structure of the companies, allowing for a much greater expansion of the jewelry advisory services throughout the United States and Canada,” commented Bob Epstein.

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Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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