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SimplexDiam and Eaton Hudson Jewelry Advisors Join Forces to Form Consulting Division to Assist Jewelers in Time of Transition

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(PRESS RELEASE) SimplexDiam Inc. and Eaton Hudson Jewelry Advisors have joined forces to create a powerful and experienced joint venture to provide guidance to store owners seeking to turn around a business, sell off unwanted inventory, or liquidate an entire store. Jewelers looking to SimplexDiam and Eaton Hudson for sales support will find themselves inundated with experience and resources.  Their experienced management team and experienced staff will appraise the jeweler’s inventory, promote the sale to ensure high traffic, provide additional fresh well priced inventory to sell on consignment if the jeweler’s inventory is insufficient, bring in supplemental sales staff where necessary and provide an experienced sales supervisor to help coordinate the sale once it begins. The result is a sales event that leaves the jeweler in a much more advantageous financial position with the freedom to proceed with his plans.

“We admire the SimplexDiam, Inc. team for recognizing the importance of specific industry expertise in our line of work and are glad to be a part of the launch of this strategic partnership. With Eaton Hudson and SimplexDiam together we have a tremendous amount of resources behind us and can draw from the financial capital and back office operational structure of the companies, allowing for a much greater expansion of the jewelry advisory services throughout the United States and Canada,” commented Bob Epstein.

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Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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