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Singles Week, National Coffee Day, and More Important September Dates

And don’t miss this excuse for an end-of-summer bash.

Published

4 years ago

July 28, 2021

INSTORE Staff Instore August 2021 Issue

11 One date looms large over September, and that’s the 20TH ANNIVERSARY OF THE 9/11 ATTACKS on America. See what worthy activities you can join in your local business community.

19 At 110 million strong, singles dwarf just about every other demographic out there. During SINGLES WEEK, brainstorm what you can do to tap this segment — arguably the biggest overlooked opportunity for jewelers.

22 “We had joy, we had fun, we had SEASONS IN THE SUN …” It’s been 40-odd years since that mawkish tune conquered the charts and lodged in the brains of a generation. Hum it as you prepare an end of summer bash to clear your cases for the upcoming bridal and holiday seasons.

29 There’s nothing quite like the aroma of coffee to make people slow down, linger and contemplate all that is good in life. On NATIONAL COFFEE DAY, team up with a gourmet coffee shop to do a tasting or a gift certificate promotion.

Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.