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Singles Week, National Coffee Day, and More Important September Dates

And don’t miss this excuse for an end-of-summer bash.

Published

3 years ago

July 28, 2021

INSTORE Staff Instore August 2021 Issue

11 One date looms large over September, and that’s the 20TH ANNIVERSARY OF THE 9/11 ATTACKS on America. See what worthy activities you can join in your local business community.

19 At 110 million strong, singles dwarf just about every other demographic out there. During SINGLES WEEK, brainstorm what you can do to tap this segment — arguably the biggest overlooked opportunity for jewelers.

22 “We had joy, we had fun, we had SEASONS IN THE SUN …” It’s been 40-odd years since that mawkish tune conquered the charts and lodged in the brains of a generation. Hum it as you prepare an end of summer bash to clear your cases for the upcoming bridal and holiday seasons.

29 There’s nothing quite like the aroma of coffee to make people slow down, linger and contemplate all that is good in life. On NATIONAL COFFEE DAY, team up with a gourmet coffee shop to do a tasting or a gift certificate promotion.

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”