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The third annual Big Survey provides an overview of the current state of retail jewelry.

 

 [dropcap cap=I]t’s time for instore’s third annual Big Survey, and if it seems a little late in coming, you’re right. The last Big Survey appeared in April 2008. With April now the month of instore’s Smart Jewelry Show in Chicago, we thought it better to move the survey to a new permanent home in October. [/dropcap]

We hope you enjoy this year’s edition. For the first time ever, instore is including salary data — on a national level, regional level, and in some cases, even on a state-by-state level.

In addition, we’ve got new statistical tools that allow us to finely slice and dice survey data to come up with some fascinating insights.

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Finally, we also have a special section called “The Downturn” that looks at how the weak economy affected your business and your life. And we give jewelers a chance to share important realizations and business lessons from the last year and a half.

Enjoy! Send your feedback to editor@instoremag.com. And a big thanks to all those who participated!

Wishing you the very best business,

David Squires

Find me in the INSTORE community!

[h2]A Jumbo-Size P.S.[/h2]
Been to instoremag.com lately? You [i]really need[/i] to check it out. Because I’m so excited about it, I’m going to make a big-time brag and say our brand-new, completely revamped website has the potential to be one of the most important (and definitely the coolest) online destinations in the jewelry industry. The last missing ingredient? You! Drop by, register, and see what we’ve put together for you.

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More than just instore archives, we’ve completely re-organized our contents to supply you useful stories from the past just when you need them most. (How would you like the chance to see the best Christmas sales tips from eight years worth of instore right as we go into the Christmas selling season?)

Find daily blogs, special forums, and by far the most extensive community functions (write your own blog, post your own photo albums, follow your industry friends, create your own industry groups) of any industry site.

But to do all this, you’ll need to register. Do it today at instoremag.com.

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SPONSORED VIDEO

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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David Squires

Size Yourself Up

Published

on

 

The third annual Big Survey provides an overview of the current state of retail jewelry.

 

 [dropcap cap=I]t’s time for instore’s third annual Big Survey, and if it seems a little late in coming, you’re right. The last Big Survey appeared in April 2008. With April now the month of instore’s Smart Jewelry Show in Chicago, we thought it better to move the survey to a new permanent home in October. [/dropcap]

We hope you enjoy this year’s edition. For the first time ever, instore is including salary data — on a national level, regional level, and in some cases, even on a state-by-state level.

In addition, we’ve got new statistical tools that allow us to finely slice and dice survey data to come up with some fascinating insights.

Advertisement

Finally, we also have a special section called “The Downturn” that looks at how the weak economy affected your business and your life. And we give jewelers a chance to share important realizations and business lessons from the last year and a half.

Enjoy! Send your feedback to editor@instoremag.com. And a big thanks to all those who participated!

Wishing you the very best business,

David Squires

Find me in the INSTORE community!

[h2]A Jumbo-Size P.S.[/h2]
Been to instoremag.com lately? You [i]really need[/i] to check it out. Because I’m so excited about it, I’m going to make a big-time brag and say our brand-new, completely revamped website has the potential to be one of the most important (and definitely the coolest) online destinations in the jewelry industry. The last missing ingredient? You! Drop by, register, and see what we’ve put together for you.

Advertisement

More than just instore archives, we’ve completely re-organized our contents to supply you useful stories from the past just when you need them most. (How would you like the chance to see the best Christmas sales tips from eight years worth of instore right as we go into the Christmas selling season?)

Find daily blogs, special forums, and by far the most extensive community functions (write your own blog, post your own photo albums, follow your industry friends, create your own industry groups) of any industry site.

But to do all this, you’ll need to register. Do it today at instoremag.com.

Advertisement

SPONSORED VIDEO

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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