Connect with us

Calendar

Small Business Week, National Karaoke Week, Equal Pay Day and Other Dates to Promote in April

And it’s also diamond’s turn as birthstone. Get ready!

mm

Published

on

lady-holding-jewelry

Apr. 30-May 6 In the 60 years since President John F. Kennedy added the presidential seal of approval to NATIONAL SMALL BUSINESS WEEK, it has never been cooler to operate a small business. Americans seem to better appreciate the diversification, localization and jobs that Main Street businesses bring to their communities. Contact your local chamber to see what events they have planned. SBW is a terrific opportunity to connect with other local business owners to host events to raise your profiles.

1 It’s April, diamond’s turn as birthstone. Kick off anniversary season with an upgrade campaign.

15 Today, 74 days after the start of 2023, the average woman finally catches up to what the average man earned in 2022. On EQUAL PAY DAY, invite your women customers to come in to commiserate and reward themselves “fairly” for their hard work (because society seems in no great hurry to).

16-22 The organizers of NATIONAL KARAOKE WEEK claim the benefits of singing along to synthetic tunes in public are increased self-esteem, stress release, and, when done with the staff, improved bonding through shared experience. What are you waiting for! “It was a rock lobster. Rock lobster!”

Advertisement

SPONSORED VIDEO

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular