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Small Business Week, National Karaoke Week, Equal Pay Day and Other Dates to Promote in April

And it’s also diamond’s turn as birthstone. Get ready!





Apr. 30-May 6 In the 60 years since President John F. Kennedy added the presidential seal of approval to NATIONAL SMALL BUSINESS WEEK, it has never been cooler to operate a small business. Americans seem to better appreciate the diversification, localization and jobs that Main Street businesses bring to their communities. Contact your local chamber to see what events they have planned. SBW is a terrific opportunity to connect with other local business owners to host events to raise your profiles.

1 It’s April, diamond’s turn as birthstone. Kick off anniversary season with an upgrade campaign.

15 Today, 74 days after the start of 2023, the average woman finally catches up to what the average man earned in 2022. On EQUAL PAY DAY, invite your women customers to come in to commiserate and reward themselves “fairly” for their hard work (because society seems in no great hurry to).

16-22 The organizers of NATIONAL KARAOKE WEEK claim the benefits of singing along to synthetic tunes in public are increased self-esteem, stress release, and, when done with the staff, improved bonding through shared experience. What are you waiting for! “It was a rock lobster. Rock lobster!”

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It Was Time to Make a Decision. It Was Time to Call Wilkerson.

Except for a few years when he worked as an accountant, Jim Schwartz has always been a jeweler. He grew up in the business and after “counting beans” for a few years, he and his wife, Robin, opened Robin James Jewelers in Cincinnati, Ohio. “We were coming to a stage in our life where we knew we have to make a decision,” says Jim Schwartz. He and Robin wanted to do it right, so they called Wilkerson. The best surprise (besides surpassing sales goals)? “The workers and associations really care about helping us move out own inventory out of the store first. It was very important to us.”

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