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Small Business Week, National Karaoke Week, Equal Pay Day and Other Dates to Promote in April

And it’s also diamond’s turn as birthstone. Get ready!

Published

1 year ago

March 27, 2023

INSTORE Staff Instore March 2023 Issue

Apr. 30-May 6 In the 60 years since President John F. Kennedy added the presidential seal of approval to NATIONAL SMALL BUSINESS WEEK, it has never been cooler to operate a small business. Americans seem to better appreciate the diversification, localization and jobs that Main Street businesses bring to their communities. Contact your local chamber to see what events they have planned. SBW is a terrific opportunity to connect with other local business owners to host events to raise your profiles.

1 It’s April, diamond’s turn as birthstone. Kick off anniversary season with an upgrade campaign.

15 Today, 74 days after the start of 2023, the average woman finally catches up to what the average man earned in 2022. On EQUAL PAY DAY, invite your women customers to come in to commiserate and reward themselves “fairly” for their hard work (because society seems in no great hurry to).

16-22 The organizers of NATIONAL KARAOKE WEEK claim the benefits of singing along to synthetic tunes in public are increased self-esteem, stress release, and, when done with the staff, improved bonding through shared experience. What are you waiting for! “It was a rock lobster. Rock lobster!”

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”