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Small Business Week, National Karaoke Week, Equal Pay Day and Other Dates to Promote in April

And it’s also diamond’s turn as birthstone. Get ready!

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Apr. 30-May 6 In the 60 years since President John F. Kennedy added the presidential seal of approval to NATIONAL SMALL BUSINESS WEEK, it has never been cooler to operate a small business. Americans seem to better appreciate the diversification, localization and jobs that Main Street businesses bring to their communities. Contact your local chamber to see what events they have planned. SBW is a terrific opportunity to connect with other local business owners to host events to raise your profiles.

1 It’s April, diamond’s turn as birthstone. Kick off anniversary season with an upgrade campaign.

15 Today, 74 days after the start of 2023, the average woman finally catches up to what the average man earned in 2022. On EQUAL PAY DAY, invite your women customers to come in to commiserate and reward themselves “fairly” for their hard work (because society seems in no great hurry to).

16-22 The organizers of NATIONAL KARAOKE WEEK claim the benefits of singing along to synthetic tunes in public are increased self-esteem, stress release, and, when done with the staff, improved bonding through shared experience. What are you waiting for! “It was a rock lobster. Rock lobster!”

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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