Connect with us

Headlines

Small Businesses Are Facing a Growing Digital Disadvantage

mm

Published

on

 

The little guys have to band together.

With large corporations relying increasingly on big data and analytics, Zoe Baird, CEO and president of the Markle Foundation, writes for The Hill that a “dangerous digital divide” is forming. Small businesses with fewer financial resources, she says, cannot match the investment that bigger enterprises are making in data and analytics, which could eventually put the little guys at a competitive disadvantage.

“Data has enormous power to transform a business, identifying efficiencies across an operation and spurring innovation. With advanced analytics, companies can forecast demand, optimize supply chains, identify emerging markets, and increase exports to the world’s growing middle class. … In order to grow small businesses, secure the jobs they create, and enable them to expand their operations, we need to break down the barriers that are preventing them from accessing big data,” Baird writes. She then proposes a few solutions, recommending that small businesses join forces with each other.

Read more at The Hill

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular