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Small, But Cool

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New rules for ?America’s coolest stores’

FOR YEARS, we’ve fought the idea of tinkering with INSTORE’S most popular annual feature, our ?America’s Coolest Stores? contest. But this year, we’re ready to tinker. 

For the first time, we’re going to have two competition categories ? one for bigger stores and one for smaller stores. The determining factor for whether you should enter in Category I or Category II ? or, as we’re calling them internally, ?Big Cool? and ?Small Cool? ? will be the number of full-time employees in your company. 

If your company has more than 10 full-time employees, you should enter Category I (?Big Cool?).  

If you’ve got 10 or fewer, enter in Category II (?Small Cool?)

Inevitably, your first question will be: Who counts as a full-time employee? Anyone, outside of yourself and your spouse, who works in your company ? including your head office ? on a full-time basis. This includes security guards, accounting staff and other positions.  

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To enter, check out our entry form on pages 124-125 of this issue. Then fill up a manila envelope with the very coolest stuff from your store and send it to us at: INSTORE’S ?America’s Coolest Stores,? 45 West 45th Street, Suite 808, New York, NY 10036. 

Entry deadline: Friday, April 18.  

Write it down, and don’t forget. This is your chance, no matter how big or how small your business is, to show everyone that you’re one of the country’s very coolest jewelers.  

Looking forward to your entries, and to our biggest contest ever! 

Wishing you the very best business

David Squires 

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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David Squires

Small, But Cool

Published

on

New rules for ?America’s coolest stores’

FOR YEARS, we’ve fought the idea of tinkering with INSTORE’S most popular annual feature, our ?America’s Coolest Stores? contest. But this year, we’re ready to tinker. 

For the first time, we’re going to have two competition categories ? one for bigger stores and one for smaller stores. The determining factor for whether you should enter in Category I or Category II ? or, as we’re calling them internally, ?Big Cool? and ?Small Cool? ? will be the number of full-time employees in your company. 

If your company has more than 10 full-time employees, you should enter Category I (?Big Cool?).  

If you’ve got 10 or fewer, enter in Category II (?Small Cool?)

Advertisement

Inevitably, your first question will be: Who counts as a full-time employee? Anyone, outside of yourself and your spouse, who works in your company ? including your head office ? on a full-time basis. This includes security guards, accounting staff and other positions.  

To enter, check out our entry form on pages 124-125 of this issue. Then fill up a manila envelope with the very coolest stuff from your store and send it to us at: INSTORE’S ?America’s Coolest Stores,? 45 West 45th Street, Suite 808, New York, NY 10036. 

Entry deadline: Friday, April 18.  

Write it down, and don’t forget. This is your chance, no matter how big or how small your business is, to show everyone that you’re one of the country’s very coolest jewelers.  

Looking forward to your entries, and to our biggest contest ever! 

Wishing you the very best business

Advertisement

David Squires 

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Most Popular