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Small, But Cool

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New rules for ?America’s coolest stores’

FOR YEARS, we’ve fought the idea of tinkering with INSTORE’S most popular annual feature, our ?America’s Coolest Stores? contest. But this year, we’re ready to tinker. 

For the first time, we’re going to have two competition categories ? one for bigger stores and one for smaller stores. The determining factor for whether you should enter in Category I or Category II ? or, as we’re calling them internally, ?Big Cool? and ?Small Cool? ? will be the number of full-time employees in your company. 

If your company has more than 10 full-time employees, you should enter Category I (?Big Cool?).  

If you’ve got 10 or fewer, enter in Category II (?Small Cool?)

Inevitably, your first question will be: Who counts as a full-time employee? Anyone, outside of yourself and your spouse, who works in your company ? including your head office ? on a full-time basis. This includes security guards, accounting staff and other positions.  

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To enter, check out our entry form on pages 124-125 of this issue. Then fill up a manila envelope with the very coolest stuff from your store and send it to us at: INSTORE’S ?America’s Coolest Stores,? 45 West 45th Street, Suite 808, New York, NY 10036. 

Entry deadline: Friday, April 18.  

Write it down, and don’t forget. This is your chance, no matter how big or how small your business is, to show everyone that you’re one of the country’s very coolest jewelers.  

Looking forward to your entries, and to our biggest contest ever! 

Wishing you the very best business

David Squires 

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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David Squires

Small, But Cool

Published

on

New rules for ?America’s coolest stores’

FOR YEARS, we’ve fought the idea of tinkering with INSTORE’S most popular annual feature, our ?America’s Coolest Stores? contest. But this year, we’re ready to tinker. 

For the first time, we’re going to have two competition categories ? one for bigger stores and one for smaller stores. The determining factor for whether you should enter in Category I or Category II ? or, as we’re calling them internally, ?Big Cool? and ?Small Cool? ? will be the number of full-time employees in your company. 

If your company has more than 10 full-time employees, you should enter Category I (?Big Cool?).  

If you’ve got 10 or fewer, enter in Category II (?Small Cool?)

Advertisement

Inevitably, your first question will be: Who counts as a full-time employee? Anyone, outside of yourself and your spouse, who works in your company ? including your head office ? on a full-time basis. This includes security guards, accounting staff and other positions.  

To enter, check out our entry form on pages 124-125 of this issue. Then fill up a manila envelope with the very coolest stuff from your store and send it to us at: INSTORE’S ?America’s Coolest Stores,? 45 West 45th Street, Suite 808, New York, NY 10036. 

Entry deadline: Friday, April 18.  

Write it down, and don’t forget. This is your chance, no matter how big or how small your business is, to show everyone that you’re one of the country’s very coolest jewelers.  

Looking forward to your entries, and to our biggest contest ever! 

Wishing you the very best business

Advertisement

David Squires 

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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