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Small, But Cool

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New rules for ?America’s coolest stores’

FOR YEARS, we’ve fought the idea of tinkering with INSTORE’S most popular annual feature, our ?America’s Coolest Stores? contest. But this year, we’re ready to tinker. 

For the first time, we’re going to have two competition categories ? one for bigger stores and one for smaller stores. The determining factor for whether you should enter in Category I or Category II ? or, as we’re calling them internally, ?Big Cool? and ?Small Cool? ? will be the number of full-time employees in your company. 

If your company has more than 10 full-time employees, you should enter Category I (?Big Cool?).  

If you’ve got 10 or fewer, enter in Category II (?Small Cool?)

Inevitably, your first question will be: Who counts as a full-time employee? Anyone, outside of yourself and your spouse, who works in your company ? including your head office ? on a full-time basis. This includes security guards, accounting staff and other positions.  

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To enter, check out our entry form on pages 124-125 of this issue. Then fill up a manila envelope with the very coolest stuff from your store and send it to us at: INSTORE’S ?America’s Coolest Stores,? 45 West 45th Street, Suite 808, New York, NY 10036. 

Entry deadline: Friday, April 18.  

Write it down, and don’t forget. This is your chance, no matter how big or how small your business is, to show everyone that you’re one of the country’s very coolest jewelers.  

Looking forward to your entries, and to our biggest contest ever! 

Wishing you the very best business

David Squires 

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SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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David Squires

Small, But Cool

Published

on

New rules for ?America’s coolest stores’

FOR YEARS, we’ve fought the idea of tinkering with INSTORE’S most popular annual feature, our ?America’s Coolest Stores? contest. But this year, we’re ready to tinker. 

For the first time, we’re going to have two competition categories ? one for bigger stores and one for smaller stores. The determining factor for whether you should enter in Category I or Category II ? or, as we’re calling them internally, ?Big Cool? and ?Small Cool? ? will be the number of full-time employees in your company. 

If your company has more than 10 full-time employees, you should enter Category I (?Big Cool?).  

If you’ve got 10 or fewer, enter in Category II (?Small Cool?)

Advertisement

Inevitably, your first question will be: Who counts as a full-time employee? Anyone, outside of yourself and your spouse, who works in your company ? including your head office ? on a full-time basis. This includes security guards, accounting staff and other positions.  

To enter, check out our entry form on pages 124-125 of this issue. Then fill up a manila envelope with the very coolest stuff from your store and send it to us at: INSTORE’S ?America’s Coolest Stores,? 45 West 45th Street, Suite 808, New York, NY 10036. 

Entry deadline: Friday, April 18.  

Write it down, and don’t forget. This is your chance, no matter how big or how small your business is, to show everyone that you’re one of the country’s very coolest jewelers.  

Looking forward to your entries, and to our biggest contest ever! 

Wishing you the very best business

Advertisement

David Squires 

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

Promoted Headlines

Most Popular