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Small, But Cool

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New rules for ?America’s coolest stores’

FOR YEARS, we’ve fought the idea of tinkering with INSTORE’S most popular annual feature, our ?America’s Coolest Stores? contest. But this year, we’re ready to tinker. 

For the first time, we’re going to have two competition categories ? one for bigger stores and one for smaller stores. The determining factor for whether you should enter in Category I or Category II ? or, as we’re calling them internally, ?Big Cool? and ?Small Cool? ? will be the number of full-time employees in your company. 

If your company has more than 10 full-time employees, you should enter Category I (?Big Cool?).  

If you’ve got 10 or fewer, enter in Category II (?Small Cool?)

Inevitably, your first question will be: Who counts as a full-time employee? Anyone, outside of yourself and your spouse, who works in your company ? including your head office ? on a full-time basis. This includes security guards, accounting staff and other positions.  

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To enter, check out our entry form on pages 124-125 of this issue. Then fill up a manila envelope with the very coolest stuff from your store and send it to us at: INSTORE’S ?America’s Coolest Stores,? 45 West 45th Street, Suite 808, New York, NY 10036. 

Entry deadline: Friday, April 18.  

Write it down, and don’t forget. This is your chance, no matter how big or how small your business is, to show everyone that you’re one of the country’s very coolest jewelers.  

Looking forward to your entries, and to our biggest contest ever! 

Wishing you the very best business

David Squires 

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SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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David Squires

Small, But Cool

Published

on

New rules for ?America’s coolest stores’

FOR YEARS, we’ve fought the idea of tinkering with INSTORE’S most popular annual feature, our ?America’s Coolest Stores? contest. But this year, we’re ready to tinker. 

For the first time, we’re going to have two competition categories ? one for bigger stores and one for smaller stores. The determining factor for whether you should enter in Category I or Category II ? or, as we’re calling them internally, ?Big Cool? and ?Small Cool? ? will be the number of full-time employees in your company. 

If your company has more than 10 full-time employees, you should enter Category I (?Big Cool?).  

If you’ve got 10 or fewer, enter in Category II (?Small Cool?)

Advertisement

Inevitably, your first question will be: Who counts as a full-time employee? Anyone, outside of yourself and your spouse, who works in your company ? including your head office ? on a full-time basis. This includes security guards, accounting staff and other positions.  

To enter, check out our entry form on pages 124-125 of this issue. Then fill up a manila envelope with the very coolest stuff from your store and send it to us at: INSTORE’S ?America’s Coolest Stores,? 45 West 45th Street, Suite 808, New York, NY 10036. 

Entry deadline: Friday, April 18.  

Write it down, and don’t forget. This is your chance, no matter how big or how small your business is, to show everyone that you’re one of the country’s very coolest jewelers.  

Looking forward to your entries, and to our biggest contest ever! 

Wishing you the very best business

Advertisement

David Squires 

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular