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Smart Managers: Pam Cardone




Smart Managers: Pam Cardone



Published in the June 2013 issue

Sami Fine Jewelry
LOCATION: Fountain Hills, AZ

As a manager for Sami Fine Jewelry, Pam Cardone oversees 12 employees while also selling on the floor. She works on daily procedures, and helps open and close the store. She balances the sales for the day, as well, and developed a training program for the POS system. “Pam is a great manager,” says owner Stephenie Bjorkman. “One of my favorite qualities about her is that she will tell me what I need to hear, not necessarily what I want to hear. We work extremely well together.”

LEADERSHIP: I try to lead by example and make things fun. They know they can come to me and I won’t be critical of their questions or comments.


A SUGAR HIGH: If we have a really good day, I’ll go get ice cream and toppings for everyone to make ice cream sundaes. I also make pies, bring them in and I’ll have pie day. I have a bottle of B12 and when everyone’s really low I pass around B12.

FAVORITE QUOTE: “Normal is not something to aspire to, it’s something to get away from.” — Jodie Foster

ADVANCE PLANNING: When I’m selling, I do a lot by appointments. I try to be prepared and anticipate something the customer might not have thought of. And I also do a lot of suggestive selling, saying “You’ve got the pendant, the earrings would look fabulous.”

THE HARD PART: Dealing with a moody customer is most challenging for me. Usually I won’t even discuss what they are moody about. I’ll offer them something to drink, and say, “What can we do to make your day better?”

WHAT IT TAKES: To be in the jewelry business, people need to have flexibility, integrity and honesty.

HOW I SELL: My sales style is low-pressure and educational. MY BEST ADVICE for someone new to the business would be: “Just ask questions. If you don’t know, ask. You don’t come into a new place knowing everything. Never be afraid to ask questions.


COMMISSION: We have a commission store. We can do turnovers and we split the commission 50/50 if it’s a turnover. I have an open policy, too. If people need help, as the manager, I like to offer them help. We’re competitive to a degree but we’re all in it together. The better the store does, the better we all do.



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Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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