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SmartWork Media Names Western Sales Rep for INSTORE

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She’ll cover all states west of the Mississippi River.

MONTCLAIR, NJ – Desireé Lynch has joined INSTORE as West Coast sales representative. She will cover a territory that includes all of the states west of the Mississippi River. Matthijs Braakman, INSTORE publisher, recently made the announcement.INSTORE Desiree

Lynch has worked in the publishing industry for almost 30 years, most recently as vice president and publisher for Pet Product News, a MacFadden publication. She is experienced in both print and multimedia sales platforms. A graduate of Golden West College, Lynch resides in Burbank, CA.

“On behalf of all of us at SmartWork Media, we’d like to welcome Desiree to the team,” says Braakman. “Her experience will serve as a tremendous asset to INSTORE.” Lynch replaces former West Coast rep Jill Jarmel, who left to pursue personal interests. 

INSTORE, a 12-times-a-year trade magazine designed to help retail jewelers do business better, and its website, instoremag.com were recently nominated for three Jesse H. Neal Awards, one of the most prestigious honors in specialized journalism. The nominations are for best website (instoremag.com), best instructional content (“PR Powerhouse,” INSTORE, story by Eileen McClelland) and best editorial use of data (“The Big Survey,” INSTORE). Another SmartWork Media publication, PETS+, was nominated for best single issue (July-August 2017). Winners will be announced at an April awards luncheon in New York City. To date, SmartWork Media’s magazines and websites have earned 111 awards since 2004, making the company one of the most highly decorated publishers, per title, in the world.

SmartWork Media is dedicated to the idea that business media should strive to inform, excite and inspire business readers, and that a good business magazine can (and should) have the energy and compulsive readability of a top consumer publication.

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Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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