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Smile Week, Garage Sale Day, the 100th Anniversary of the First Radio Ad, and More Dates to Mark in August

As well as a day to celebrate — and profit from — “happy accidents.”





28 100 years ago, a Long Island station broadcast THE FIRST RADIO COMMERCIAL. It cost $100 and dragged on for 10 minutes. Today, you can get 30- or 60-second spots for less than that. It’s true people will search for jewelers on Google when they need one, but if you’ve established a relationship via mass media first, your chances of getting the sale skyrocket. Consider a campaign this summer.

7 During SMILE WEEK, be daring: Promise to refund the cost of any gifts that fail to bring a smile to the face of the recipient.

13 It’s NATIONAL GARAGE SALE DAY, so encourage those clearing out their attics to bring in their goodies. It likely means appraising lots of junk, but it also means new faces in the store.

18 On SERENDIPITY DAY, the idea of “happy accidents” sounds like a great theme for a sales event — either with surprise giveaways, or as an excuse to try something like a marketing exercise you’ve never done before. You never know.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].



Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

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