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Smiling Rocks Hires Baird Boucher

He is a GIA Graduate with a remarkable 30 plus years of sales experience in the diamond and jewelry industry.




Baird Boucher

Baird Boucher

(PRESS RELEASE) NEW YORK — Smiling Rocks has appointed Baird Boucher as its National Sales Director in the United States.

Baird is a GIA Graduate with a remarkable 30 plus years of sales experience in the diamond and jewelry industry. He is a supporter of lab grown diamond and believes its potential in the industry as a new option for luxury buying customers.

The inception of his career, Baird began working with world renowned Sydny Mobel, gaining the trust and friendship of Mr. Mobel, Baird began managing several stores in the internationally acclaimed stores as the Director of Sales.

Since the emerging accomplishments, Baird has successfully launched several brands to acclaim, previous unknown. One such brand, FOPE desired by US destination with high acclaim. Given to his team, within 8 years, was an international sensation claiming to be among the first of high Italian brand status.

“I am very proud and honored to work with Smiling Rocks and spread the mission of giving back to our community together with Zulu and Manish (Co-founders). Their humbleness and sophistication in presenting the brand with a philanthropic agenda is admirable and an inspiration to us all. I am ready to move together in this journey with Smiling Rocks family” explained Baird Boucher.


“Smiling Rocks is very excited to have Baird be a part of our growing family. His energy, enthusiasm and excellent sales experience is beyond imagination. Together we hope to build the brand and expand it nation-wide, spreading the chain of smile with our new family member” says Zulu Ghevriya, CEO and Co-founder of Smiling Rocks.



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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