(PRESS RELEASE) HONG KONG — Smiling Rocks announced their achievement as one of the Winners in the Community Engagement category of the Sustainability Awards 2024 by Jewellery World Awards. Their achievement was celebrated at a Recognition Ceremony hosted on 18 September 2024 by the industry’s biggest B2B fine jewellery show – Jewellery & Gem WORLD Hong Kong (JGW).
This accolade highlights the brand’s unwavering commitment to corporate social responsibility and its impactful contributions to the communities it serves. Organized by Informa Markets Jewellery, the Awards program honors outstanding sustainability efforts in the fine jewellery, gemstone, and related industries. The 2024 edition featured five categories in which Smiling Rocks won in the Community Engagement category.
“We envision a world where luxury can coexist with sustainability, and we are proud that our efforts in community engagement are being recognized on such a prominent stage. I would like to wholeheartedly thank JNA, Informa Markets Jewellery and JGW for believing in us! This award motivates us to continue expanding our initiatives and deepening our commitment to positive social and environmental impact.”– says Zulu Ghevriya, CEO & Co-founder of Smiling Rocks.
As part of its mission to give back to the community, Smiling Rocks has made significant strides in environmental conservation, with over 169,434 trees planted and 55,140 pounds of ocean waste removed, while also working to protect endangered species. In education, they have established 10 Digital Libraries (in aim to establish 100 digital libraries) and enrolled 100 women in a female-led skills training program, empowering them with new opportunities. Additionally, the brand supports healthcare initiatives aimed at improving community well-being. By partnering with various non-profits and local organizations, Smiling Rocks ensures that its contributions create enduring, positive change on a global scale.
Visit the impact page for more details.
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