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Smooth Seller: Brian Barfield

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It took some serious clienteling to pull this sales pro out of his worst slump ever.

Smooth Seller: Brian Barfield

[dropcap cap=B]rian Barfield, 36, senior sales associate for The Gem Collection, admits his sales slipped a bit in the first three months of 2009 — whose didn’t? But increased attention to clienteling salvaged the year. By late 2009, his customers were back, and in early 2010, his sales had tripled over that dark period of 2009 he calls his worst sales slump ever.  — EILEEN MCCLELLAND [/dropcap]

[componentheading]INTERVIEW[/componentheading]

GOLD: Just about anything that Shane Decker says is gold.

FAITH: Success is about more than skills. I have a strong belief that my faith has a lot to do with it. Falling into the right sale at the right time, saying the right things. Acknowledging my faith opens up a lot of doors.

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CHANGE: Early in my career, it was pounded into us to call, call, call, call, call. As technologies changed, people, especially busy people, respond better to texting and e-mail.

FOCUS: I usually take about five or 10 minutes in the car before I come into the store to focus and clear my head, to leave everything outside of work behind.

FOLLOW-UP: I’ve had quite a few sales in the 30s and 40s. I just had one two days ago that was $37,000. A customer had shopped with us for the first time this Christmas. He came in for something small and bought a $7,000 diamond pendant. I kept in touch, sent him a thank-you card and he showed up out of the blue. He bought a Tacori mounting with a 2-carat, top-of-the-line cushion cut. If I hadn’t followed up, he might not have come back.

ENERGY: My style of sales takes a lot of energy. It’s that comfort you create that opens the door to gain the trust. Have a bad day and it’ll affect you forever with that customer.

QUESTIONS: Ask the right questions so you can touch their lives in a meaningful way.

[span class=note]This story is from the May 2010 edition of INSTORE[/span]

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SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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Smooth Sellers

Smooth Seller: Brian Barfield

Published

on

It took some serious clienteling to pull this sales pro out of his worst slump ever.

Smooth Seller: Brian Barfield

[dropcap cap=B]rian Barfield, 36, senior sales associate for The Gem Collection, admits his sales slipped a bit in the first three months of 2009 — whose didn’t? But increased attention to clienteling salvaged the year. By late 2009, his customers were back, and in early 2010, his sales had tripled over that dark period of 2009 he calls his worst sales slump ever.  — EILEEN MCCLELLAND [/dropcap]

[componentheading]INTERVIEW[/componentheading]

GOLD: Just about anything that Shane Decker says is gold.

Advertisement

FAITH: Success is about more than skills. I have a strong belief that my faith has a lot to do with it. Falling into the right sale at the right time, saying the right things. Acknowledging my faith opens up a lot of doors.

CHANGE: Early in my career, it was pounded into us to call, call, call, call, call. As technologies changed, people, especially busy people, respond better to texting and e-mail.

FOCUS: I usually take about five or 10 minutes in the car before I come into the store to focus and clear my head, to leave everything outside of work behind.

FOLLOW-UP: I’ve had quite a few sales in the 30s and 40s. I just had one two days ago that was $37,000. A customer had shopped with us for the first time this Christmas. He came in for something small and bought a $7,000 diamond pendant. I kept in touch, sent him a thank-you card and he showed up out of the blue. He bought a Tacori mounting with a 2-carat, top-of-the-line cushion cut. If I hadn’t followed up, he might not have come back.

ENERGY: My style of sales takes a lot of energy. It’s that comfort you create that opens the door to gain the trust. Have a bad day and it’ll affect you forever with that customer.

QUESTIONS: Ask the right questions so you can touch their lives in a meaningful way.

Advertisement

[span class=note]This story is from the May 2010 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular