Connect with us

Smooth Seller: Daniel Gordon

Published

on

This second-generation “Smooth Seller” is a social animal — social-media animal, that is

[h3]Daniel Gordon[/h3]

[h5]President, Samuel Gordon Jewelers Oklahoma City, OK[/h5]

[componentheading]PROFILE[/componentheading]

2009 personal sales: More than $1,000,000

[dropcap cap=D]aniel Gordon learned a lot about what he didn’t want to do while working in various jobs. “I was a horrible waiter. I got fired seven times,” he says. “I didn’t finish college. I was kind of lost and I didn’t know what I was going to do.” Finally, on his 23rd birthday, his grandmother gave him a gift-wrapped box she said contained cologne. Much to his relief, the box was full of his first Samuel Gordon business cards. — Eileen McClelland[/dropcap]

Advertisement

[componentheading]INTERVIEW[/componentheading]

BIG LESSON: My first year I worked the repair counter. In about my ninth month, a man came in who had come in quite a bit for repairs, and he said, “I want to look at a diamond, but I want you to help me, not a salesperson.” We sat for 3-1/2 or four hours. When I made the sale I was shaking, and he asked if I had ever done this before. I honestly answered, “No, I haven’t,” and we laughed about it. It was a $30,000 sale.

TWEET: I use social media for almost everything -— to connect with new people, to cultivate business-to-business relationships. Business comes at us, I don’t go out there and pursue it.

CHANGES: My sales style has changed over the years due to how the world has changed. At first, we always went over the four Cs. When we started hearing more about the Internet, we had to determine what they knew. Then when everything blew up on the Web, I’d have to assume that the customer knew about the four Cs. Now we know they know. You must change and learn to handle changes in the culture.

DIAL-UP: We rely on the Internet to make relationships but we communicate lots by phone.  

IMPACT: Handwritten thank-yous are very important and really overlooked. It’s more impactful than ever with all the Web stuff.

Advertisement

CAM: I was video-chatting with a customer the other day and made a sale because he could see the item. People are very busy.

[span class=note]This story is from the January 2010 edition of INSTORE[/span]

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular

Smooth Sellers

Smooth Seller: Daniel Gordon

Published

on

This second-generation “Smooth Seller” is a social animal — social-media animal, that is

[h3]Daniel Gordon[/h3]

[h5]President, Samuel Gordon Jewelers Oklahoma City, OK[/h5]

[componentheading]PROFILE[/componentheading]

2009 personal sales: More than $1,000,000

Advertisement

[dropcap cap=D]aniel Gordon learned a lot about what he didn’t want to do while working in various jobs. “I was a horrible waiter. I got fired seven times,” he says. “I didn’t finish college. I was kind of lost and I didn’t know what I was going to do.” Finally, on his 23rd birthday, his grandmother gave him a gift-wrapped box she said contained cologne. Much to his relief, the box was full of his first Samuel Gordon business cards. — Eileen McClelland[/dropcap]

[componentheading]INTERVIEW[/componentheading]

BIG LESSON: My first year I worked the repair counter. In about my ninth month, a man came in who had come in quite a bit for repairs, and he said, “I want to look at a diamond, but I want you to help me, not a salesperson.” We sat for 3-1/2 or four hours. When I made the sale I was shaking, and he asked if I had ever done this before. I honestly answered, “No, I haven’t,” and we laughed about it. It was a $30,000 sale.

TWEET: I use social media for almost everything -— to connect with new people, to cultivate business-to-business relationships. Business comes at us, I don’t go out there and pursue it.

CHANGES: My sales style has changed over the years due to how the world has changed. At first, we always went over the four Cs. When we started hearing more about the Internet, we had to determine what they knew. Then when everything blew up on the Web, I’d have to assume that the customer knew about the four Cs. Now we know they know. You must change and learn to handle changes in the culture.

DIAL-UP: We rely on the Internet to make relationships but we communicate lots by phone.  

Advertisement

IMPACT: Handwritten thank-yous are very important and really overlooked. It’s more impactful than ever with all the Web stuff.

CAM: I was video-chatting with a customer the other day and made a sale because he could see the item. People are very busy.

[span class=note]This story is from the January 2010 edition of INSTORE[/span]

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular