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Smooth Seller: Michaelene Mason

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Sales associate, Devon Fine Jewelry, Wyckoff, NJ

Smooth Seller: Michaelene Mason

[dropcap cap=M]ichaelene Mason lucked into her career in jewelry sales while shopping with her future husband for her engagement ring 37 years ago. “We walked into a jewelry store where a friend of mine happened to be working. I chose a diamond, and she said, ‘I want to go back to school but I can’t leave this job until I find a replacement.’ So I filled out an application, they called and hired me. I had no experience, no knowledge. But I was born to do it. This is my God-given talent.” — Eileen McClelland[/dropcap]

[componentheading]INTERVIEW[/componentheading]

BE READY: Every day when I come to work, I prepare like I’m going to meet a big customer. When I walk out the door, my hair looks good, my makeup is on, my jewelry is on and I’m ready for the day. I don’t have a run in my nylons.

TAKE NOTES: I take copious notes — and not on little scraps of paper. I write it out properly and put it in a follow-up file.

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ALWAYS SMILE: They (co-workers) laugh at me when I’m on the phone or writing a letter, because I have a smile on my face. But they hear it in your voice; they hear it in the way you’ve written a letter.

OPENING LINE: “Hello” with a smile. That’s it. I try to stay away from “How are you today?” because people aren’t really listening. They might even answer, “I’m just looking.” Sometimes you can read it in their body language, “Don’t you even say hello to me.” So I’ll take a step back.

LUCKY CHARM: There’s a coffeemaker off to the side of the front door. Nine times out of 10 I’ll pour that coffee and a customer will walk in. And then I’ll say, “Want to join me for a cup of coffee?”

EAT BREAKFAST: I have breakfast every morning. I can tell who hasn’t had breakfast just by how they walk in the door. I’ll have a couple of eggs or a protein shake, something that gets me going but not too heavy.

FOOTWEAR: Make sure you have comfortable shoes and a full stomach, put a smile on your face and relax.

[span class=note]This story is from the November 2010 edition of INSTORE[/span]

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Smooth Sellers

Smooth Seller: Michaelene Mason

Published

on

Sales associate, Devon Fine Jewelry, Wyckoff, NJ

Smooth Seller: Michaelene Mason

[dropcap cap=M]ichaelene Mason lucked into her career in jewelry sales while shopping with her future husband for her engagement ring 37 years ago. “We walked into a jewelry store where a friend of mine happened to be working. I chose a diamond, and she said, ‘I want to go back to school but I can’t leave this job until I find a replacement.’ So I filled out an application, they called and hired me. I had no experience, no knowledge. But I was born to do it. This is my God-given talent.” — Eileen McClelland[/dropcap]

[componentheading]INTERVIEW[/componentheading]

BE READY: Every day when I come to work, I prepare like I’m going to meet a big customer. When I walk out the door, my hair looks good, my makeup is on, my jewelry is on and I’m ready for the day. I don’t have a run in my nylons.

Advertisement

TAKE NOTES: I take copious notes — and not on little scraps of paper. I write it out properly and put it in a follow-up file.

ALWAYS SMILE: They (co-workers) laugh at me when I’m on the phone or writing a letter, because I have a smile on my face. But they hear it in your voice; they hear it in the way you’ve written a letter.

OPENING LINE: “Hello” with a smile. That’s it. I try to stay away from “How are you today?” because people aren’t really listening. They might even answer, “I’m just looking.” Sometimes you can read it in their body language, “Don’t you even say hello to me.” So I’ll take a step back.

LUCKY CHARM: There’s a coffeemaker off to the side of the front door. Nine times out of 10 I’ll pour that coffee and a customer will walk in. And then I’ll say, “Want to join me for a cup of coffee?”

EAT BREAKFAST: I have breakfast every morning. I can tell who hasn’t had breakfast just by how they walk in the door. I’ll have a couple of eggs or a protein shake, something that gets me going but not too heavy.

FOOTWEAR: Make sure you have comfortable shoes and a full stomach, put a smile on your face and relax.

Advertisement

[span class=note]This story is from the November 2010 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Most Popular