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Smooth Seller: Segev Zadok

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Segev Zadok, 33, used to think that sales was too scary.

[h3]Segev Zakod[/h3]

[h5]Zadok Jewelers, Houston, TX[/h5]

[componentheading]PROFILE[/componentheading]

Smooth Seller: Segev Zadok

2009 personal sales: More than $1,000,000

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[dropcap cap=S]egev Zadok, 33, was born into the family business and blessed with the outgoing personality of a salesperson. Still, he didn’t always see himself in sales. “I never wanted to be in sales — too scary, I thought.” Zadok earned a bachelor’s degree in business management, but the GG degree he earned after college was the missing ingredient that led to his successful sales career. “Knowledge is power. I blossomed into sales,” he says. — EILEEN MCCLELLAND[/dropcap]

[componentheading]INTERVIEW[/componentheading]

FISHING: I always tell my sales associates, “Go fishing.” You might catch a fish. Get on the phone. You might get nine “Nos” but you might get one guy who says, “That sounds like a nice new watch you’ve got in.” Don’t let “no” bring you down. Stay persistent.

PERSONABLE: When I call a customer, I start by not discussing jewelry. My strategy is I need to be personable. So I’ll say, “How’s your wife? How’s your dog? How’s your brother?” And then work up to whatever I called them for — “I just got in a beautiful necklace.”

READ: Don’t talk past the sale. You have to read the client and see how much information they really want. It’s easy to over-sell somebody where they get so bogged down with information that they don’t want to buy it from you.

TRUST: Building relationships with clients is very important. I might only sell them a few thousand dollars at first but with time I’m building up trust and they are more comfortable spending more money each time. That’s how you can build your numbers.

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PASSION: If you exude a passion for what you do, you have a better chance of being successful because the person on the other end will absorb your passion and will want to buy that passion.

CHIT-CHAT: I like walking clients to the door, chit-chatting while we are walking through the store, and trying to open the door for them. It makes it a little
more personal.

[span class=note]This story is from the April 2010 edition of INSTORE[/span]

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SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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Smooth Sellers

Smooth Seller: Segev Zadok

Published

on

Segev Zadok, 33, used to think that sales was too scary.

[h3]Segev Zakod[/h3]

[h5]Zadok Jewelers, Houston, TX[/h5]

[componentheading]PROFILE[/componentheading]

Smooth Seller: Segev Zadok

2009 personal sales: More than $1,000,000

Advertisement

[dropcap cap=S]egev Zadok, 33, was born into the family business and blessed with the outgoing personality of a salesperson. Still, he didn’t always see himself in sales. “I never wanted to be in sales — too scary, I thought.” Zadok earned a bachelor’s degree in business management, but the GG degree he earned after college was the missing ingredient that led to his successful sales career. “Knowledge is power. I blossomed into sales,” he says. — EILEEN MCCLELLAND[/dropcap]

[componentheading]INTERVIEW[/componentheading]

FISHING: I always tell my sales associates, “Go fishing.” You might catch a fish. Get on the phone. You might get nine “Nos” but you might get one guy who says, “That sounds like a nice new watch you’ve got in.” Don’t let “no” bring you down. Stay persistent.

PERSONABLE: When I call a customer, I start by not discussing jewelry. My strategy is I need to be personable. So I’ll say, “How’s your wife? How’s your dog? How’s your brother?” And then work up to whatever I called them for — “I just got in a beautiful necklace.”

READ: Don’t talk past the sale. You have to read the client and see how much information they really want. It’s easy to over-sell somebody where they get so bogged down with information that they don’t want to buy it from you.

TRUST: Building relationships with clients is very important. I might only sell them a few thousand dollars at first but with time I’m building up trust and they are more comfortable spending more money each time. That’s how you can build your numbers.

Advertisement

PASSION: If you exude a passion for what you do, you have a better chance of being successful because the person on the other end will absorb your passion and will want to buy that passion.

CHIT-CHAT: I like walking clients to the door, chit-chatting while we are walking through the store, and trying to open the door for them. It makes it a little
more personal.

[span class=note]This story is from the April 2010 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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