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So Beautiful, They Name Daughters After Me

With my impurities and inclusions, I am sublime imperfection.

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So Beautiful, They Name Daughters After Me

WE CALL OURSELVES the Women’s League of Extraordinary Gemstones – amber, beryl, jade, opal, pearl and me, covering a glorious range of the gemological spectrum and stunning enough to inspire people to name their daughters (or their beloved cocker spaniel) after us. Yet it is I who shine brightest among them all: the most extraordinary of the lot. The big red one. A cardinal gemstone. Sublime imperfection (in my natural state). Can you hang a name on me?

Chris Burslem is Group Managing Editor at SmartWork Media.

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There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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