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So Beautiful, They Name Daughters After Me

With my impurities and inclusions, I am sublime imperfection.

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So Beautiful, They Name Daughters After Me

WE CALL OURSELVES the Women’s League of Extraordinary Gemstones – amber, beryl, jade, opal, pearl and me, covering a glorious range of the gemological spectrum and stunning enough to inspire people to name their daughters (or their beloved cocker spaniel) after us. Yet it is I who shine brightest among them all: the most extraordinary of the lot. The big red one. A cardinal gemstone. Sublime imperfection (in my natural state). Can you hang a name on me?

Chris Burslem is Group Managing Editor at SmartWork Media.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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