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So Why Are You Expecting Me to Do This for Free?

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(What you’d have said to that rude customer … if only you’d thought of it faster)

“Then why didn’t you go there in the first place?”

… to the customer who wanted a new watch pin and an extra hole punched in his filthy leather watch band. I quoted him $5 for the pin and additional hole and even offered to perform the work while he waited. He said, “You mean there’s a charge? I’ll just go to my jeweler then.”

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad.


This article originally appeared in the March 2017 edition of INSTORE.

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What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry business serving the public, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Woulda Coulda Shoulda

So Why Are You Expecting Me to Do This for Free?

mm

Published

on

(What you’d have said to that rude customer … if only you’d thought of it faster)

“Then why didn’t you go there in the first place?”

… to the customer who wanted a new watch pin and an extra hole punched in his filthy leather watch band. I quoted him $5 for the pin and additional hole and even offered to perform the work while he waited. He said, “You mean there’s a charge? I’ll just go to my jeweler then.”

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad.


This article originally appeared in the March 2017 edition of INSTORE.

 </div>
<div style="width: 100%; background-color: #ff3333; padding: 20px;”>

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry business serving the public, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Advertisement

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular