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‘Social Selling’ Company Ventures Into Finer Jewelry

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Its new line includes a half-dozen 14-karat gold necklaces.

Stella & Dot, a San Francisco-based company focused on social selling, is venturing into fine jewelry with a line called Covet. Covet consists of a half-dozen 14-karat gold necklaces selling at retail for less than $300. The pieces include white and black diamonds. The collection, set to launch online Sept. 8, also includes leather goods. Stella & Dot explains on its website that it “creates flexible entrepreneurial opportunities for women,” with its sellers holding in-home trunk shows.

Our new fine jewelry and leather goods collection, COVET by Stella & Dot, launches in one week! Connect with your Personal Stylist to make sure you secure one of the hotly anticipated 14k and diamond necklaces before they launch on 9/8. #icovet

A photo posted by Stella & Dot (@stelladot) on Sep 1, 2016 at 9:55am PDT

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