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Some Couples Like the Steak Before the Sizzle

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Why it is true: Some couples are “significantly compliant” buyers if you show them the outcome first.

Plan of action: In the selling process, jump to the end and paint a picture of the outcome; show them how fantastic their lives will be once they have made their engagement ring investment. Get them talking about how they met, some of the wonderful things they have done together and what their plans are for the future. Do so and you may have a customer for life.

David W. Richardson CSP, Jewelry Sales Training International


This article originally appeared in the September 2017 edition of INSTORE.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Some Couples Like the Steak Before the Sizzle

mm

Published

on

Why it is true: Some couples are “significantly compliant” buyers if you show them the outcome first.

Plan of action: In the selling process, jump to the end and paint a picture of the outcome; show them how fantastic their lives will be once they have made their engagement ring investment. Get them talking about how they met, some of the wonderful things they have done together and what their plans are for the future. Do so and you may have a customer for life.

David W. Richardson CSP, Jewelry Sales Training International


This article originally appeared in the September 2017 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular