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Some Will, Some Won’t, So What? Next!

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Published

11 years ago

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Going back through some old notes and found a nice thought from Bob Phibbs (“The Retail Doctor”) on his philosophy of sales.

The secret is about being consistent in what you do. Not pre-judging. Not turning the charm on every once in a while. Not skimping when you’re tired. Just doing your best, every day, to make a connection with every customer who appears in front of you.

His mental approach: Some Will, Some Won’t, So What? Next!

Which means: Some customers will buy and some won’t. It doesn’t matter — if you make a real connection with every person who comes into your store, sales will follow.

That’s the secret. Here’s my favorite chunk of the piece:

“Yes, you can find out at the register their daughter goes to the same school as you. But that’s too late. Yes, you can share an amusing tale of putting together your own kids’ bicycle for their birthday while they sign the credit-card slip. But that’s too late. Yes, you can follow up with a handwritten thank-you note. But if you didn’t establish trust with your attention to them at the beginning, it rings hollow and is a waste.”

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Words to remember! Start by making a connection, and let the rest flow from there.

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You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”

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Brainstorms

Some Will, Some Won’t, So What? Next!

mm

Published

11 years ago

on

Going back through some old notes and found a nice thought from Bob Phibbs (“The Retail Doctor”) on his philosophy of sales.

The secret is about being consistent in what you do. Not pre-judging. Not turning the charm on every once in a while. Not skimping when you’re tired. Just doing your best, every day, to make a connection with every customer who appears in front of you.

His mental approach: Some Will, Some Won’t, So What? Next!

Which means: Some customers will buy and some won’t. It doesn’t matter — if you make a real connection with every person who comes into your store, sales will follow.

That’s the secret. Here’s my favorite chunk of the piece:

Advertisement

“Yes, you can find out at the register their daughter goes to the same school as you. But that’s too late. Yes, you can share an amusing tale of putting together your own kids’ bicycle for their birthday while they sign the credit-card slip. But that’s too late. Yes, you can follow up with a handwritten thank-you note. But if you didn’t establish trust with your attention to them at the beginning, it rings hollow and is a waste.”

Words to remember! Start by making a connection, and let the rest flow from there.

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”

Promoted Headlines

Most Popular