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Some Worship Hardness, But I Am One of Jewelry’s True Delicate Beauties

Let me shine from the ear, away from the collisions common to fingers and the wrist.

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Some Worship Hardness, But I Am One of Jewelry’s True Delicate Beauties

THERE ARE THE hard boys like diamond and sapphire who aren’t afraid of going edge to edge with a gemcutter’s saw … and then there are stones like me, who shake and invariably shatter when confronted with that awful, awful violence. It’s why I am much more at home at the ear, away from the potential day-to-day hazards of the wrist and fingers. There, dangling free or studded in the safe surrounds of a soft lobe, I can show off my range of cyan-ese beauty. It’s also why I am used quite rarely in jewelry — few designers want to work with my delicate demeanor.

Who am I?

Chris Burslem is Group Managing Editor at SmartWork Media.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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