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Soothe 3 Common Customer Pain Points with Diamond Hunt

Address customer concerns with a platform custom-built for independent jewelers.




(PRESS RELEASE) Clients need your knowledge and guidance to help them make the best possible purchase. The GN Diamond Platform was built specifically to help you offer the guidance they crave while addressing their most frequent fears and concerns when buying a diamond. Drawing on insights from over 2500 independent and family-owned jewelers across the country, we’ve developed the tools you need to deliver the presentations customers want.

Take advantage of GN Diamond’s exclusive online inventory and extensive sales, training, and marketing tools to solve the three biggest pain points for every customer walking into your store: discomfort with the loupe and tweezers, lack of knowledge of the 4 C’s, and fear of overpaying.

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An Interactive Digital Sales Experience

With the GN Diamond Platform, you can give the end consumer an interactive shopping experience through your website and in-store while answering their questions about why certain diamonds appear to be cheaper online.

Here’s how Diamond Hunt — GN Diamond’s online loose diamond database and search portal where shoppers can view $70 million in online inventory not found on any ecommerce website — addresses clients’ core concerns:

  • Discomfort with loupe and tweezers.
    Diamond Hunt replaces the use of cumbersome loupe and tweezers with an interactive digital presentation. Instead of trying to discern a diamond’s color and clarity through a blurry lens, show shoppers an ultra high resolution, 360-degree view of the loose diamond and its natural birthmarks.
  • Lack of knowledge of the 4 C’s.
    While showcasing the diamond’s digital, 360-degree view, you can educate the customer on the 4 C’s in a way that’s both fun and compelling. Point out color, clarity, cut, and carat size while comparing various stones — along with third-party light performance grading and Gemprint ID.
  • Fear of overpaying.
    Diamond Hunt enables you to make direct comparisons between a diamond in your inventory and a diamond sold by a “discount” internet retailer. After seeing how each diamond’s brightness is graded by an objective third-party, customers are able to understand why one SI2 is better than another. The fear of overpaying is transformed into a desire to get the greatest possible value from their purchase — a desire you are now perfectly poised to fulfill.

A Powerful Advantage You Can’t Afford to Miss


Gain multiple points of distinction to dazzle buyers and strengthen your negotiation power. The GN Diamond Platform offers many features that help you build trust with customers and deliver a persuasive presentation. Thanks to convenient, ongoing, expert sales, training, and marketing resources, you can improve the in-store experience and build an ongoing relationship with customers to generate repeat business.

Contact GN Diamond if you’re ready to revolutionize your sales presentation and gain a white-labeled inventory of over $70 million in loose diamonds certified by GIA, AGS, and EGL USA, all with the Gemprint ID. Learn more at, or speak to a GN representative at [email protected] or 800-724-8810.



Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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