(PRESS RELEASE) Clients need your knowledge and guidance to help them make the best possible purchase. The GN Diamond Platform was built specifically to help you offer the guidance they crave while addressing their most frequent fears and concerns when buying a diamond. Drawing on insights from over 2500 independent and family-owned jewelers across the country, we’ve developed the tools you need to deliver the presentations customers want.
Take advantage of GN Diamond’s exclusive online inventory and extensive sales, training, and marketing tools to solve the three biggest pain points for every customer walking into your store: discomfort with the loupe and tweezers, lack of knowledge of the 4 C’s, and fear of overpaying.
An Interactive Digital Sales Experience
With the GN Diamond Platform, you can give the end consumer an interactive shopping experience through your website and in-store while answering their questions about why certain diamonds appear to be cheaper online.
Here’s how Diamond Hunt — GN Diamond’s online loose diamond database and search portal where shoppers can view $70 million in online inventory not found on any ecommerce website — addresses clients’ core concerns:
- Discomfort with loupe and tweezers.
Diamond Hunt replaces the use of cumbersome loupe and tweezers with an interactive digital presentation. Instead of trying to discern a diamond’s color and clarity through a blurry lens, show shoppers an ultra high resolution, 360-degree view of the loose diamond and its natural birthmarks.
- Lack of knowledge of the 4 C’s.
While showcasing the diamond’s digital, 360-degree view, you can educate the customer on the 4 C’s in a way that’s both fun and compelling. Point out color, clarity, cut, and carat size while comparing various stones — along with third-party light performance grading and Gemprint ID.
- Fear of overpaying
Diamond Hunt enables you to make direct comparisons between a diamond in your inventory and a diamond sold by a “discount” internet retailer. After seeing how each diamond’s brightness is graded by an objective third-party, customers are able to understand why one SI2 is better than another. The fear of overpaying is transformed into a desire to get the greatest possible value from their purchase — a desire you are now perfectly poised to fulfill.
A Powerful Advantage You Can’t Afford to Miss
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Gain multiple points of distinction to dazzle buyers and strengthen your negotiation power. The GN Diamond Platform offers many features that help you build trust with customers and deliver a persuasive presentation. Thanks to convenient, ongoing, expert sales, training, and marketing resources, you can improve the in-store experience and build an ongoing relationship with customers to generate repeat business.
