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Spectrum’s New Spectrum of Trends

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“SPECTRUM’S” NEW SPECTRUM OF TRENDS
What a difference a decade makes. Ten years ago—give or take—I was one of the judges for the annual AGTA “Spectrum Awards.” Every year since—again, give or take—I attend the Editors’ Preview of the winners and entries, which occurs the day immediately following the competition.

But here’s the thing: This year at the Media Event, I was not only entranced (as always) by the incredible designs and lapidary work, but also by the clear sea change in jewelry trends. Really. Ten years ago, would you have seen . . .

As 1st place in “Bridal,” an engagement ring with a neon-green tsavorite? (www.omigems.com)

As “Best of Show,” a cuff with an aquamarine set in palladium? (www.toddreed.com)

As “Platinum Honors” winner, a pair of earrings spotlighting Zultanite? (www.zultanitedesign.com)

As a black-tie neckpiece (and taking 1st place in “Classical”), a daring mix of three primary colors? (www.samuelgetz.com)

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No question about it, in contemporary jewelry, boundaries have been broken, parameters are passé. And top honorees in the 2011 AGTA Spectrum Awards are brilliant proof. Take a look for yourself at www.agta.org. Meantime, I do have one question, though: Is the AGTA ever to going to ask me again to be a judge for Spectrum? A decade ago, they invited me to jury by e-mail. But, as everything has changed since then, I’m thinking perhaps next year they’ll send me an Evite? A text? A message on my Facebook page? I’ll be sure to check.

[componentheading] talking about this year’s spectrum award winners [/componentheading]

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Spectrum’s New Spectrum of Trends

mm

Published

on

“SPECTRUM’S” NEW SPECTRUM OF TRENDS
What a difference a decade makes. Ten years ago—give or take—I was one of the judges for the annual AGTA “Spectrum Awards.” Every year since—again, give or take—I attend the Editors’ Preview of the winners and entries, which occurs the day immediately following the competition.

But here’s the thing: This year at the Media Event, I was not only entranced (as always) by the incredible designs and lapidary work, but also by the clear sea change in jewelry trends. Really. Ten years ago, would you have seen . . .

As 1st place in “Bridal,” an engagement ring with a neon-green tsavorite? (www.omigems.com)

As “Best of Show,” a cuff with an aquamarine set in palladium? (www.toddreed.com)

As “Platinum Honors” winner, a pair of earrings spotlighting Zultanite? (www.zultanitedesign.com)

Advertisement

As a black-tie neckpiece (and taking 1st place in “Classical”), a daring mix of three primary colors? (www.samuelgetz.com)

No question about it, in contemporary jewelry, boundaries have been broken, parameters are passé. And top honorees in the 2011 AGTA Spectrum Awards are brilliant proof. Take a look for yourself at www.agta.org. Meantime, I do have one question, though: Is the AGTA ever to going to ask me again to be a judge for Spectrum? A decade ago, they invited me to jury by e-mail. But, as everything has changed since then, I’m thinking perhaps next year they’ll send me an Evite? A text? A message on my Facebook page? I’ll be sure to check.

[componentheading] talking about this year’s spectrum award winners [/componentheading]

{hwdvideoshare}id=92|width=560|height=340{/hwdvideoshare}

 

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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