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Spiff of The Month: David’s Favorite Rreally Big Win

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Spiff of The Month: David’s Favorite Rreally Big Win

BY DAVID GELLER

Published in the December 2012 issue.

I asked a store if it wanted to increase sales 30 percent one Christmas, and of course the answer was yes. Then I asked, “Would you spend $2,000 to do it?” Again: Yes! So:

1If you have full-timers and part-timers, go buy two different size TVs. Buy two flat-screen TVs or laptop computers.

2Have these set up in the store playing all during December.

3The full-timer with the highest sales gets the big prize. The part-timer with the highest sales of all part-timers gets the smaller prize.

4It works great — adding lots of excitement and increased sales, for a relatively small investment.

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Ready to Move? Let Wilkerson Lead the Way

When Brockhaus Jewelry planned their move to a new location in Norman, Oklahoma, owners John Brockhaus and Brad Shipman knew exactly who to call for their moving sale: Wilkerson. "Having worked with Wilkerson before, choosing them again made perfect sense," says Shipman. "And our second partnership was even better than the first." The sale exceeded expectations, thanks to Wilkerson's strategic approach - starting with Brockhaus's existing inventory before carefully supplementing with additional pieces. "They made everything simple," Shipman adds. "From the outstanding consultant to the detailed planning, the entire process was seamless." It's why both partners enthusiastically recommend Wilkerson to fellow jewelers planning a move, remodel, or retirement sale.

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David Geller

Spiff of The Month: David’s Favorite Rreally Big Win

mm

Published

on

Spiff of The Month: David’s Favorite Rreally Big Win

BY DAVID GELLER

Published in the December 2012 issue.

I asked a store if it wanted to increase sales 30 percent one Christmas, and of course the answer was yes. Then I asked, “Would you spend $2,000 to do it?” Again: Yes! So:

1If you have full-timers and part-timers, go buy two different size TVs. Buy two flat-screen TVs or laptop computers.

2Have these set up in the store playing all during December.

3The full-timer with the highest sales gets the big prize. The part-timer with the highest sales of all part-timers gets the smaller prize.

Advertisement

4It works great — adding lots of excitement and increased sales, for a relatively small investment.

Advertisement

SPONSORED VIDEO

Ready to Move? Let Wilkerson Lead the Way

When Brockhaus Jewelry planned their move to a new location in Norman, Oklahoma, owners John Brockhaus and Brad Shipman knew exactly who to call for their moving sale: Wilkerson. "Having worked with Wilkerson before, choosing them again made perfect sense," says Shipman. "And our second partnership was even better than the first." The sale exceeded expectations, thanks to Wilkerson's strategic approach - starting with Brockhaus's existing inventory before carefully supplementing with additional pieces. "They made everything simple," Shipman adds. "From the outstanding consultant to the detailed planning, the entire process was seamless." It's why both partners enthusiastically recommend Wilkerson to fellow jewelers planning a move, remodel, or retirement sale.

Promoted Headlines

Most Popular