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Spiff of The Month: David’s Favorite Rreally Big Win

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Spiff of The Month: David’s Favorite Rreally Big Win

BY DAVID GELLER

Published in the December 2012 issue.

I asked a store if it wanted to increase sales 30 percent one Christmas, and of course the answer was yes. Then I asked, “Would you spend $2,000 to do it?” Again: Yes! So:

1If you have full-timers and part-timers, go buy two different size TVs. Buy two flat-screen TVs or laptop computers.

2Have these set up in the store playing all during December.

3The full-timer with the highest sales gets the big prize. The part-timer with the highest sales of all part-timers gets the smaller prize.

4It works great — adding lots of excitement and increased sales, for a relatively small investment.

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Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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David Geller

Spiff of The Month: David’s Favorite Rreally Big Win

mm

Published

on

Spiff of The Month: David’s Favorite Rreally Big Win

BY DAVID GELLER

Published in the December 2012 issue.

I asked a store if it wanted to increase sales 30 percent one Christmas, and of course the answer was yes. Then I asked, “Would you spend $2,000 to do it?” Again: Yes! So:

1If you have full-timers and part-timers, go buy two different size TVs. Buy two flat-screen TVs or laptop computers.

2Have these set up in the store playing all during December.

3The full-timer with the highest sales gets the big prize. The part-timer with the highest sales of all part-timers gets the smaller prize.

Advertisement

4It works great — adding lots of excitement and increased sales, for a relatively small investment.

Advertisement

SPONSORED VIDEO

Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

Promoted Headlines

Most Popular