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Spiff of The Month: David’s Favorite Rreally Big Win

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Spiff of The Month: David’s Favorite Rreally Big Win

BY DAVID GELLER

Published in the December 2012 issue.

I asked a store if it wanted to increase sales 30 percent one Christmas, and of course the answer was yes. Then I asked, “Would you spend $2,000 to do it?” Again: Yes! So:

1If you have full-timers and part-timers, go buy two different size TVs. Buy two flat-screen TVs or laptop computers.

2Have these set up in the store playing all during December.

3The full-timer with the highest sales gets the big prize. The part-timer with the highest sales of all part-timers gets the smaller prize.

4It works great — adding lots of excitement and increased sales, for a relatively small investment.

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Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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David Geller

Spiff of The Month: David’s Favorite Rreally Big Win

mm

Published

on

Spiff of The Month: David’s Favorite Rreally Big Win

BY DAVID GELLER

Published in the December 2012 issue.

I asked a store if it wanted to increase sales 30 percent one Christmas, and of course the answer was yes. Then I asked, “Would you spend $2,000 to do it?” Again: Yes! So:

1If you have full-timers and part-timers, go buy two different size TVs. Buy two flat-screen TVs or laptop computers.

2Have these set up in the store playing all during December.

3The full-timer with the highest sales gets the big prize. The part-timer with the highest sales of all part-timers gets the smaller prize.

4It works great — adding lots of excitement and increased sales, for a relatively small investment.

Advertisement

Advertisement

SPONSORED VIDEO

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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