Connect with us

Spiff of The Month: David’s Favorite Rreally Big Win

mm

Published

on

Spiff of The Month: David’s Favorite Rreally Big Win

BY DAVID GELLER

Published in the December 2012 issue.

I asked a store if it wanted to increase sales 30 percent one Christmas, and of course the answer was yes. Then I asked, “Would you spend $2,000 to do it?” Again: Yes! So:

1If you have full-timers and part-timers, go buy two different size TVs. Buy two flat-screen TVs or laptop computers.

2Have these set up in the store playing all during December.

3The full-timer with the highest sales gets the big prize. The part-timer with the highest sales of all part-timers gets the smaller prize.

4It works great — adding lots of excitement and increased sales, for a relatively small investment.

Advertisement

Advertisement

SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

Promoted Headlines

Most Popular

David Geller

Spiff of The Month: David’s Favorite Rreally Big Win

mm

Published

on

Spiff of The Month: David’s Favorite Rreally Big Win

BY DAVID GELLER

Published in the December 2012 issue.

I asked a store if it wanted to increase sales 30 percent one Christmas, and of course the answer was yes. Then I asked, “Would you spend $2,000 to do it?” Again: Yes! So:

1If you have full-timers and part-timers, go buy two different size TVs. Buy two flat-screen TVs or laptop computers.

2Have these set up in the store playing all during December.

3The full-timer with the highest sales gets the big prize. The part-timer with the highest sales of all part-timers gets the smaller prize.

Advertisement

4It works great — adding lots of excitement and increased sales, for a relatively small investment.

Advertisement

SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

Promoted Headlines

Most Popular